What the adidas TV commercial - The Return is about.
The adidas TV spot "The Return" featuring Derrick Rose is a powerful and inspiring commercial that showcases the journey of the NBA star as he makes his triumphant return to the court after a devastating injury.
The commercial starts with Rose in a dark room, staring at his reflection in the mirror as he remembers the injury that took him out of the game. Through flashbacks, we see the pain and frustration he faced during his recovery process, but also the hard work and determination that got him back to where he is now.
As the viewer watches Rose's progress, they are reminded of the strength and resilience it takes to overcome obstacles and achieve greatness. The commercial ends with Rose walking onto the court to a massive standing ovation, ready to show the world that he is back and better than ever before.
Overall, "The Return" is a powerful and emotional tribute to Derrick Rose's journey, and a testament to the enduring human spirit. It reminds viewers that with hard work, perseverance, and the right mindset, anything is possible, even in the face of great adversity. The commercial is a true representation of the adidas brand, which has always been associated with excellence, determination, and the pursuit of greatness.
adidas TV commercial - The Return produced for
adidas
was first shown on television on October 2, 2012.
Frequently Asked Questions about adidas tv spot, 'the return' featuring derrick rose
Adidas and Rose's representatives negotiated a 14-year endorsement deal worth, at a minimum, nearly $190 million. Rose would net additional tens of millions if his endorsed products sold well, or if he made promotional appearances on behalf of Adidas and won player awards.
Derrick Rose went out of his way to make sure that his loved ones were taken care of and well-compensated financially speaking. When Rose signed his lucrative contract with Adidas for a shoe deal, he made sure that his brother and best friend were financially taken care of.
8–12 months
An MRI later revealed that Rose tore the ACL in his left knee and would miss the rest of the playoffs. Rose had surgery performed on May 12, 2012, with an estimated recovery period of 8–12 months.
In 2018, Sports Illustrated shared the details of Rose's 40-page contract with Adidas, per Bleacher Report. The contract revealed that Rose earned an annual retainer of $12 million from 2012 to 2017 and $11 million for the 2018 season.
Derrick Rose's Insane 14-Year, $185 Million Deal With Adidas Has Unbelievable Perks: $6.25 Million In Annual Royalties, $250K-300K A Year To His Brother. Derrick Rose may not be the same player that he once was, but his contract with Adidas is certainly full of superstar perks.
$185 million
According to Adrian Wojnarowski of Yahoo! Sports, Rose and Adidas agreed to a deal that guarantees him at least 13 years and $185 million. With incentives, however, the monster contract could pay out over $200 million.
After headlining Coachella last month, BLACKPINK switched from music to fashion to star in Adidas' latest campaign titled “Home of Classics.”
Derrick Rose
Hakeem Olajuwon is one of three players to win the NBA MVP and the NBA Defensive Player of the Year Award in the same season. Derrick Rose became the youngest player to ever win the award at age 22. LeBron James is a four-time NBA MVP. Stephen Curry won back-to-back MVP awards in 2014–15 and 2015–16.
Anterior cruciate ligament (ACL) is in the middle of the knee. It prevents the shin bone from sliding out in front of the thigh bone.
Steph Curry
The Golden State Warriors' Steph Curry, who will make almost $52 million in the upcoming season, is currently the highest paid player in the NBA. The Phoenix Suns' Kevin Durant is currently second at close to $47.65 million.
In an interview with Bloomberg in September, Ye also suggested that he wanted to end the deal with Adidas before its official expiry in 2026. At the time of the interview, Ye also had a deal with Gap. “It's time for me to go it alone.
During the NBA All-Star weekend in 2012, Rose renegotiated a deal with Adidas reportedly worth $185 million over 14 years. Rose is set to make $11 million this season, along with annual royalties over $6 million, up to $4.8 million for appearance fees, and the use of a private plane.