Target television commercial 2013 - Michael Buble: To Be Loved

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Advertisers of the Target TV Spot, 'Michael Buble: To Be Loved'

Target

Target Corporation, commonly known as Target, is a retail corporation headquartered in Minneapolis, Minnesota. It is one of the largest retail chains in the United States and operates over 1,800 store...

What the Target TV commercial - Michael Buble: To Be Loved is about.

Title: Michael Buble: To Be Loved - A Target TV Spot

Introduction:In this Target TV spot titled 'Michael Buble: To Be Loved,' the renowned Canadian singer-songwriter takes center stage to promote his album of the same name. Known for his smooth vocals and timeless charm, Michael Buble captivates audiences with his performance and reminds us all of the power of love and music.

Scene 1: Setting the StageThe commercial opens with a sweeping shot of a vibrant concert venue, adorned with glittering lights and filled with excited fans eagerly awaiting Michael Buble's performance. The anticipation is palpable as the crowd buzzes in anticipation.

Scene 2: Michael Buble's EntranceThe lights dim, and a spotlight illuminates the stage, revealing Michael Buble in a dapper suit. The cheers from the audience grow louder as he takes a confident step forward and begins to sing, his voice filling the air with warmth and richness.

Scene 3: A Captivated AudienceAs Michael Buble sings the opening lines of his hit song, 'To Be Loved,' the camera pans across the audience, capturing the various emotions on their faces. Some are smiling, others are swaying to the beat, but everyone is entranced by his captivating performance.

Scene 4: The Power of Music and LoveAs the song's chorus begins, the mood shifts to a montage of heartwarming scenes showcasing the love between couples, families, and friends. The genuine connections and affection are beautifully underscored by Buble's soulful voice, reminding viewers of the power of love and music to bring people together.

Scene 5: A Unifying MessageThe commercial concludes with a shot of Michael Buble taking a bow amidst thunderous applause. As the camera pulls back, the Target logo seamlessly blends into the background, highlighting the retailer's association with high-quality entertainment and the joy of shared experiences.

Conclusion:In the Target TV spot, 'Michael Buble: To Be Loved,' viewers are taken on a musical journey where the iconic crooner highlights the power of love and the magic of music. Through captivating visuals, heartfelt performances, and a unifying message, the commercial reinforces the idea that love and shared experiences hold the power to connect us all. Target, as the backdrop for this enchanting performance, hopes to remind audiences of the joy that can be found in everyday life and the significance of being surrounded by loved ones.

Target TV commercial - Michael Buble: To Be Loved produced for Target was first shown on television on April 21, 2013.

Song from commercial Target TV Spot, 'Michael Buble: To Be Loved'

"It's A Beautiful Day" by Michael Bublé

"It's A Beautiful Day" is a song by Canadian singer Michael Bublé ), released as the first single from his sixth studio album ), "To Be Loved." The song was written by Bublé and his longtime co-writer and musical director, Alan Chang, along with Amy Foster-Gillies. It was released on February 25, 2013, and received positive reviews from critics.

Lyrics

The song's lyrics are about letting go of a bad relationship and moving on with your life. The chorus goes:

"And it's a beautiful day / Don't let it get away / Beautiful day / Touch me, take me to that other place / Reach me, I know I'm not a hopeless case / What you don't have, you don't need it now / What you don't know, you can feel it somehow / What you don't have, you don't need it now / Don't need it now / Was a beautiful day"

Music Video

The official music video for the song, directed by Marc Klasfeld, features Bublé and actor Jesse Heiman. It shows Bublé waking up to find his girlfriend in bed with another man. He then proceeds to have a series of comical adventures throughout the day, while the girlfriend and her new beau have a less-than-perfect time together.

Reception

"It's A Beautiful Day" was a commercial success, reaching the top 10 in several countries, including Canada, the United States, the United Kingdom, and Australia. The song was certified Gold in Canada, Italy, and the United States, and Platinum in Australia and New Zealand. It also won the award for Best Original Song at the 2013 Italian Music Awards.