What the Legalzoom.com TV commercial - Who We Are is about.

In a world where legal matters can feel overwhelming, complicated, and time-consuming, Legalzoom.com emerges as a beacon of hope. Their TV spot, titled 'Who We Are,' captures the essence of the company's mission and portrays them as the ultimate problem solvers.

The TV spot opens with a wide shot of a bustling city, showcasing the fast-paced nature of modern life. The scene then transitions to a cluttered home office, where a person sits surrounded by stacks of papers, looking stressed and frustrated. As the camera zooms in, a voiceover begins, introducing Legalzoom.com as the answer to all legal woes.

The protagonist then reaches for their laptop and types "Legalzoom.com" into their search engine. Instantly, the screen is filled with Legalzoom.com's clean and user-friendly website, displaying a range of legal services. The camera follows the person's journey as they navigate the site, highlighting its simplicity and comprehensive offerings.

As the voiceover continues, describing Legalzoom.com's commitment to providing affordable and accessible legal support, the TV spot showcases vignettes of satisfied customers. We see couples finalizing their wills, entrepreneurs launching their businesses, and artists copyrighting their creative works. Each vignette exudes a sense of relief and accomplishment, emphasizing Legalzoom.com's ability to empower individuals to take control of their legal affairs.

Throughout the TV spot, a catchy and uplifting jingle plays in the background, adding to the positive and trustworthy atmosphere that Legalzoom.com aims to create. The song's lyrics reinforce the company's message of simplicity, convenience, and expertise.

The spot concludes with a final shot of a person closing their laptop, a smile of satisfaction on their face. The voiceover reiterates Legalzoom.com's commitment to guiding people through their legal journeys, giving them the confidence to move forward with their lives.

Legalzoom.com's 'Who We Are' TV spot encapsulates the company's essence and demonstrates their ability to simplify and demystify legal processes. By portraying Legalzoom.com as a trusted and reliable partner, the TV spot inspires individuals to take action and seek the legal assistance they need. It reassures viewers that legal matters are no longer insurmountable obstacles, but rather manageable challenges with Legalzoom.com by their side.

Legalzoom.com TV commercial - Who We Are produced for LegalZoom.com was first shown on television on September 12, 2013.