Realtor.com is an online real estate brokerage company that specializes in connecting homebuyers and sellers with real estate agents, as well as providing a vast array of tools and resources for all t...
Realtor.com is an online property listing database and a popular platform for people who are looking to buy, sell, or rent a home. As a leading real estate website, the company has come up with creative and engaging advertisement campaigns to attract new clients. One of its most recent campaigns is the TV Spot called 'House Whisperer: College Fund', which captures the attention of the audience with its original concept.
The thirty-second ad begins with a family with two young children who are outgrowing their current home. As they are discussing why they need to move, their eyes shift to the wall where their neighbor is using a jackhammer. The family starts to worry that their neighbor's construction work may affect their home's value. Suddenly, the 'House Whisperer' character enters the scene, and everything changes.
The 'House Whisperer' is a confident and captivating figure who advises the family to look on realtor.com to find their perfect home. He assures them that Realtor.com can help them find a place where they won't have to worry about noisy neighbors or loss of property value. But then, he pulls out a piece of paper from his pocket and hands it to the parents. It reveals that by using Realtor.com to find their dream home, they will save enough money over time to pay for their children's college fund.
The family is amazed by the House Whisperer's revelation and instantly becomes excited about the idea of using Realtor.com for their next home. The ad concludes with the family cheerfully browsing homes on the Realtor.com website.
The House Whisperer: College Fund TV Spot is an excellent example of how fictional characters can add a creative touch to the advertising world. The ad captures the attention of its audience by combining humor, relatable family dynamics, and an enticing financial incentive. It's an inspiring message for those who are looking to upgrade their living situation while setting themselves up for their children's future.
Realtor.com TV commercial - House Whisperer: College Fund produced for Realtor.com was first shown on television on December 11, 2022.
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