GEICO Motorcycle Insurance TV commercial - Bowling: MIA
Advertisers
Advertisers of the GEICO Motorcycle Insurance TV Spot, 'Bowling: MIA'
GEICO
What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...
What the GEICO Motorcycle Insurance TV commercial - Bowling: MIA is about.
The GEICO Motorcycle Insurance TV Spot titled 'Bowling: MIA' is a highly entertaining commercial that features a group of bikers having fun at a bowling alley. The ad starts as a group of men is exchanging high fives and fist bumps while getting their bowling shoes on. However, things take a hilarious turn when one of the riders, MIA, is seen rolling in on his motorcycle to join in the bowling fun.
The other bikers look surprised and slightly confused, but MIA quickly wins them over with his impressive bowling skills. The commercial is filled with humor, as the bikers continue to bowl and cheer MIA on as he zooms down the bowling alley and knocks over the pins with ease.
Throughout the ad, GEICO Motorcycle Insurance is mentioned as the company that provides coverage for these thrill-seekers. The commercial ends with the tagline, '15 minutes could save you 15% or more on motorcycle insurance,' emphasizing the affordability and ease of obtaining motorcycle insurance from GEICO.
The 'Bowling: MIA' ad uses humor and fun visuals to illustrate the excitement and adventure that comes with being a motorcycle rider, while also driving home the importance of having motorcycle insurance to protect yourself on the road. Overall, it's a clever and entertaining commercial that captures the spirit of GEICO's brand and appeals to motorcycle enthusiasts everywhere.
GEICO Motorcycle Insurance TV commercial - Bowling: MIA produced for GEICO was first shown on television on February 5, 2017.
Song from commercial GEICO Motorcycle Insurance TV Spot, 'Bowling: MIA'
"Going Up the Country" is a song by the American blues rock band Canned Heat. It was released in 1968 and became one of their most popular and well-known songs. The song is often associated with the Woodstock music festival, as it was performed by Canned Heat during their set at the festival in 1969.
Origins and StyleThe song is an adaptation of the traditional blues song "Bull Doze Blues" by Henry Thomas , which was recorded in the 1920s. Canned Heat took inspiration from Thomas' song and reworked it into their own version, adding their own unique style and sound. The band's version of "Going Up the Country" has a distinct boogie-woogie feel and features a prominent flute melody, which sets it apart from many other blues rock songs of the time.
Lyrics and MeaningThe lyrics of "Going Up the Country" are relatively simple and convey a sense of longing for a simpler and freer lifestyle. The song's opening lines, "I'm going up the country, babe, don't you wanna go? / I'm going up the country, babe, don't you wanna go?", express a desire to escape the constraints of urban life and head towards the countryside. The song's lyrics can be interpreted as a call for a return to nature and a rejection of the materialism and conformity of modern society.
Woodstock and Cultural SignificanceCanned Heat's performance of "Going Up the Country" at the Woodstock festival helped solidify the song's place in music history. The band's energetic and memorable performance, along with the song's catchy melody and relatable lyrics, resonated with the audience and became one of the standout moments of the festival. The song came to be seen as an anthem for the counterculture movement of the late 1960s and early 1970s, which sought to challenge societal norms and embrace a more free-spirited and communal way of life.
Legacy and Influence"Going Up the Country" remains one of Canned Heat's most enduring and beloved songs. Its infectious melody and positive message have made it a favorite among fans of blues rock and folk rock alike. The song has been covered by numerous artists over the years and continues to be a popular choice for live performances. Its association with Woodstock and the counterculture movement has helped cement its status as a cultural touchstone of the era.
Overall, "Going Up the Country" is a classic song that captures the spirit of the late 1960s and continues to resonate with audiences to this day. Its timeless message of seeking freedom and connection with nature has made it a beloved song for generations.
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Agenices
Agenices of the GEICO Motorcycle Insurance TV Spot, 'Bowling: MIA'
Mediabrands
Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE : IPG). With a mission to create better flow between brands , consumers, and content, Mediabrands is the global lea...
The Martin Agency
The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading adve...
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