Transitions Optical is a renowned company in the eyewear industry that specializes in producing and marketing innovative photochromic lenses. Founded in 1990, Transitions Optical has since revolutioni...
The Transitions Adaptive Optical TV spot titled 'Health' is a captivating advertisement that features renowned chef Robert Irvine. The main objective of the ad is to demonstrate the health benefits of Transitions lenses. The commercial showcases Irvine cooking in his kitchen while wearing Transitions lenses that adapt to the changing light conditions in the kitchen.
The ad begins with Irvine preparing ingredients for a healthy meal while wearing normal glasses. Despite his efforts to chop correctly, he accidentally cuts himself, which is a common kitchen mishap. The ad then transitions to show Irvine putting on his new Transitions lenses. As he continues cooking, the lenses seamlessly adapt to the changing light in his kitchen. The lenses change color according to the light, making it more comfortable for Irvine to see and cook.
The message of the ad is clear, Transitions lenses provide a better experience to people who cook, especially in the kitchen, where light conditions are continually fluctuating. Irvine evokes a sense of confidence while wearing the lenses and exhibits his ability to cook more effectively and efficiently.
Overall, the ad is incredibly successful in communicating the significant benefits of Transitions lenses to the audience. The clever use of a celebrity chef gives the ad added credibility and star power. The commercial leaves a powerful impression that Transitions lenses are the optimal choice for those who care about their health and want the best possible experience while cooking.
Transitions Adaptive Optical TV commercial - Health produced for Transitions Optical was first shown on television on May 7, 2013.
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