Vinted is an online marketplace for buying and selling second-hand clothes, shoes, and accessories. The company was founded in 2008 by Milda Mitkute and Justas Janauskas in Vilnius, Lithuania. Vinted...
The Vinted TV Spot, titled 'Silla de Bebé' (Baby Chair) is a heartwarming advertisement that focuses on the emotional value of buying and selling second-hand items. The commercial begins with a young couple who is expecting a new addition to their family. They receive a baby chair as a gift, but unfortunately, it doesn't suit their style or the decor of their home.
Instead of throwing it away, they decide to sell it on Vinted, an online marketplace for buying and selling second-hand items. The chair finds a new home with a family that has been struggling financially. The parents are overjoyed to be able to provide a comfortable seat for their baby, and the baby seems to love it too.
The sense of community and goodwill in this advert is palpable. It emphasizes not only the financial advantages of buying and selling second-hand items but also the positive environmental impact that comes with giving new life to used items. The message of this commercial is clear: you can give a new life to things that others no longer need, and at the same time, you can help others who may need them.
Through its gentle storytelling and imagery, the Vinted TV Spot, 'Silla de Bebé' perfectly captures the essence of Vinted's mission, which is to promote a more sustainable and socially responsible consumption model. It also speaks to the sentimentality that often comes with everyday items that we use with our loved ones, and how these items hold significant importance in our memories.
Vinted TV commercial - Silla de bebé produced for Vinted was first shown on television on January 17, 2018.
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