The beer brand's nostalgia-packed ad, released Thursday on Youtube, features beachgoers, fishermen and cookout attendees enjoying Bud Light beer as they weather seasonal challenges like sunburn, heat and thunderstorms. The '70s disco hit "Good Times'' by Chic provides the soundtrack for the 60-second spot.

A Sunday Kind of Love As a cover of "A Sunday Kind of Love" by Etta James plays, various groups of people gather together for football watching parties. Bud Light says you can scan its cans for information on how to win NFL Sunday Ticket from YouTube TV. “Easy to Enjoy.”

Easy to Summer NEW YORK, NY – June 22, 2023 – This summer, Bud Light is setting out to have the brand's biggest summer campaign ever with the new “Easy to Summer” commercial that shows how effortless it is to enjoy the summer season.

The spot is set to a cover of the iconic song “Sunday Kind of Love,” recorded by husband-and-wife country duo, The War and Treaty. Making it easier for 21+ fans to rep their favorite team on Sunday and throughout the 2023 season, Bud Light's fan-favorite, limited-edition NFL team packaging is back for another year.

A new day for Bud Light The work will introduce a new tagline - “Easy to drink. Easy to enjoy” - and a tone that Garbe described as “more confident, more magnetic [and] more aspirational,” than before. “So, less trying to be funny and the joker, and little bit more true to who we are,” Garbe said.

Fallout from a controversial label that some say alluded to sexual assault led Anheuser-Busch to pull a slogan this week printed on Bud Light bottles, the second flap in recent months surrounding the company's new “Up for Whatever” campaign.

Because of its lower ABV and fewer calories, it has been marketed as a healthier option. Still, Bud Light's ABV ranks on par with other mild beers like Coors Light, Michelob Ultra, Miller Lite, Busch Light, and Corona.

Bud Light sales peaked at 42.4 million barrels in 2008 and had dropped to 25.7 million barrels by 2020.

Dilly Dilly "Dilly Dilly" is a phrase popularized in late 2017 by a television marketing campaign in North America by the Wieden+Kennedy advertising agency for Anheuser-Busch Inbev's Bud Light beer.

Ms. Mulvaney, 26, is popular on TikTok, where she has more than 10.6 million followers and documented part of her transition online in her “Days of Girlhood” series. Her Bud Light promotional post was less than a minute long and was mostly about a $15,000 giveaway that the company sponsored during March Madness.

Miles Teller and Keleigh Sperry are enjoying all of life's little moments - even while they're waiting on hold. The Top Gun: Maverick star, 35, and his wife of three years - along with their six-year-old French bulldog Bugsy - star in a new Super Bowl commercial for Bud Light.

Technically speaking, the only factor that makes something a light beer is that it's low in calories and, as a result, usually lower in alcohol. Remember Miller Lite's slogan "tastes great, less filling"? But less than or reduced from what? Herein lies what may be light beer's most unique characteristic.