Buchanan's Scotch Whisky is a premium brand of Scottish whisky that has been distilled for over 130 years. The brand was founded by James Buchanan, who started as a whisky trader in London in the late...
Buchanan's DeLuxe, the luxury Scotch whiskey, released a new TV spot called 'Es nuestro momento' with the popular Colombian reggaeton singer, J Balvin. The ad is set in a party, where a cosmopolitan crowd is enjoying the moment while sipping Buchanan's DeLuxe with J Balvin himself.
The commercial's theme centers around the idea that this is our moment, a call to all the consumers to embrace the present and enjoy life to the fullest. The message is conveyed through the lyrics of J Balvin's song, which plays in the background, where he encourages listeners to dance, enjoy the music, and have a good time.
The commercial effectively captures the vibe of a party and showcases how Buchanan's DeLuxe embodies the spirit of celebration and luxury. The golden color of the drink, along with its smooth taste, is highlighted, leaving the audience wanting more.
The collaboration with J Balvin adds more value to the ad, as he is among the most popular and successful reggaeton singers of our time. His presence in the commercial brings an element of excitement and energy that is sure to resonate with the young consumers.
Overall, the 'Es nuestro momento' TV spot by Buchanan's DeLuxe is an engaging and entertaining commercial that promotes the brand values of celebration, luxury, and living in the present.
Buchanans DeLuxe TV commercial - Es nuestro momento con J Balvin produced for Buchanan's Scotch Whisky was first shown on television on November 20, 2017.
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