What the AT&T Business TV commercial - Something Epic: $1,000 Off iPhone 13 Pro is about.

AT&T Business has recently released a new TV spot that is setting the marketing world abuzz. Titled "Something Epic: $1,000 Off iPhone 13 Pro", it follows an intense yet humorous story arch with an unexpected protagonist.

Opening with an average-looking guy lounging in a bean bag chair, the camera lingers on his unassuming appearance as he flips through channels on his TV. Suddenly, his phone starts to ring and he quickly answers it with an air of boredom. On the other end is a mysterious yet confident-sounding woman, who informs him of an offer that he can't refuse. She explains that AT&T Business is currently offering $1,000 off the iPhone 13 Pro with a qualifying plan.

The man's reaction is both incredulous and intrigued. He's clearly not used to being offered such tempting deals, and immediately starts to perk up. The camera pans to him in various states of excitement as he rushes to his computer to learn more about the offer.

From there, the TV spot takes on a tongue-in-cheek feel, as the man becomes a "superhero" of sorts, complete with an animated hero suit and enthusiastic narration. He jumps from building to building, propels himself over rooftops, and races through the city streets, all in the name of securing his deal. It's a fun, upbeat take on what could have been a straightforward ad.

The AT&T Business TV spot is both fun and effective in its execution. It manages to grab the viewer's attention with a relatable character and then hold it with a unique and entertaining story arch. Additionally, it effectively conveys the value of the deal, and the importance of acting fast to take advantage of it. Overall, it's a creative and well-executed ad campaign that is sure to resonate with consumers.

AT&T Business TV commercial - Something Epic: $1,000 Off iPhone 13 Pro produced for AT&T Business was first shown on television on December 5, 2021.