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Google Assistant Super Bowl 2020 TV commercial - Loretta
Google Assistant

Google Assistant is a virtual assistant developed by Google that is available across various platforms such as smart speakers, smartphones, tablets, smartwatches, and other smart devices. It uses natu...

What the Google Assistant Super Bowl 2020 TV commercial - Loretta is about.

Google Assistant Super Bowl 2020 TV commercial - Loretta

In 2020, Google Assistant released a heartwarming TV spot during the Super Bowl titled 'Loretta.' The commercial featured an elderly man who was using his Google Assistant to revisit his past and reminisce about his deceased wife, Loretta.

The advertisement begins with the man speaking to his Google Assistant, asking it to show him photographs of his wife. The man then proceeds to ask the Assistant to remember small details about Loretta, such as her love for dancing. Google Assistant then displays a montage of photos of Loretta, reminding the man of all the happy times they shared together.

Not only did the commercial showcase the powerful capabilities of Google Assistant, but it also tugged at the heartstrings of the audience with its poignant message of love and loss. The ad was praised for its emotional impact and was considered one of the most memorable commercials of the 2020 Super Bowl.

Overall, the 'Loretta' commercial proved that technology can offer comfort and support in times of grief and that it's essential to remember and cherish the memories of loved ones who have passed away.

Google Assistant Super Bowl 2020 TV commercial - Loretta produced for Google Assistant was first shown on television on February 1, 2020.

Frequently Asked Questions about google assistant super bowl 2020 tv spot, 'loretta'

Google's "Loretta Ad", is themed on loss. Experiencing loss is almost a universal concept that connects all of humankind. Loss of a loved one is something that everyone has either experienced firsthand or knows someone that has experienced it.

In 2022, a 30-second commercial slot during the Super Bowl was $6.5 million, which was an increase from the $5.5 million asked for in 2021. Here were the prices in some recent previous years: 2020: $5.6 million. 2019: $5.3 million.

Google is in Super Bowl 57 with an ad promoting the photo editing features of its Pixel 7 and Pixel 7 Pro smartphones, featuring comedian Amy Schumer, rapper Doja Cat and NBA All-Star Giannis Antetokounmpo.

Unchained Melody Unchained Melody The orchestral tune playing in the intro of Google's brand spot blends an old melody with cutting-edge technology to create something visually and audibly unique.

Joey, Matthew and Andrew Lawrence are back on screen together - and a dance battle is involved. The famous siblings star in a new Google/Samsung commercial.

$16.8 million The ad featured an old man using Google Assistant to go through memories of his late wife. The commercial's length was 90 seconds and it cost $16.8 million.

Depending on the complexity of the shoot and the editing required, production costs for a 30-second ad may range from $1,000 to more than $50,000. Broadcasting costs, however, make up the bulk of the price, averaging just under $105,000 for a 30-second commercial on network television.

$42,500 The first 30-second ad for Super Bowl I between the Green Bay Packers and Kansas City Chiefs cost $42,500. With inflation adjustments, it would have cost $372,390.34.

Google Pixel TV Spot, 'The Entrance' Featuring Joel Embiid, Kelsey Plum, Malika Andrews, Druski, Diamond DeShields, Candace Parker.

Big name advertisers from Netflix to Google paid as much as $7 million for a 30-second spot during the game, seeking to capture the attention of the roughly 100 million viewers who tune in each year.

Ask Google Assistant to name a song On your phone, touch and hold the Home button or say "Hey Google." Ask "What's this song?" Play a song or hum, whistle, or sing the melody of a song. Hum, whistle, or sing: Google Assistant will identify potential matches for the song.

Google Pixel 7 and 7 Pro TV Spot, 'Pick Up Game: Free Pixel' Featuring Taylor Rooks, Jalen Green, Kelsey Plum, Joel Embiid.

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Agenices of the Google Assistant Super Bowl 2020 TV Spot, 'Loretta'

Google Assistant Super Bowl 2020 TV commercial - Loretta
Google Creative Lab

Google Creative Lab is an experimental team of designers, artists, and developers who work on creating innovative and engaging products and experiences for Google's users. Led by a group of creative d...

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