What the Rothys TV commercial - Green in Every Color: Point is about.
Rothy's TV Spot, 'Green in Every Color: Point', is a visually-striking advertisement promoting eco-friendly footwear designed for the modern, conscious consumer. Over the course of 30 seconds, viewers are treated to a kaleidoscopic display of vibrant, colorful patterns that seamlessly blend together to showcase the company's signature product: the Point flat.
Featuring a diverse cast of women, the commercial highlights the versatility and stylishness of Rothy's Point shoes. The women navigate through various urban environments, showcasing how the sleek and comfortable design of the flats is perfect for both work and leisure. The advertisement also emphasizes the brand's commitment to sustainability, with each shoe made completely out of recycled plastic water bottles.
The use of vibrant, eye-catching visuals and upbeat, modern music creates a lively and energizing atmosphere throughout the commercial, making it stand out from typical shoe advertisements. Moreover, the attention to detail and use of recycled materials makes the product appealing to consumers who are environmentally-conscious and looking for stylish, sustainable options in their fashion choices.
Overall, this Rothy's TV Spot is an excellent example of a brand using bold visuals, unique music, and sustainable messaging to promote its products to a broader audience.
Rothys TV commercial - Green in Every Color: Point produced for
Rothy's
was first shown on television on March 14, 2023.
Frequently Asked Questions about rothy's tv spot, 'green in every color: point'
The plastic knit is made from 100% recycled water bottles in a seamless design that weighs practically nothing. It feels like wearing hotel-room slippers, if those slippers fit perfectly. The soles of the Rothy's flats are made from a thin, flexible rubber that is also super light and flexible.
Behind every Rothy's product is the innovative use of recycled, bio-based and transformed materials, from the single-use bottles made into our signature thread to algae-based foams, natural rubber, hemp fiber, and the marine plastic collected from land within 30 miles of coastlines and waterways.
They range in price from $125 to $165 a pair and are made of sustainable materials - recycled plastic water bottles, foam, and rubber soles. This, according to Rothy's Twitter bio, makes the shoes both “wildly” comfortable and hardy enough to be machine washable.
Rothy's shoe styles
Rothy's makes six types of flats: The Flat, The Point, The Point II, The Square Mary Jane, The Point Mary Jane, and The Square. Their four types of loafers include The Loafer, The Almond Loafer, The Driver, and as of recently, The Lug Loafer.
Part of the job of shoes is to absorb impact as we walk, but bad shoes (or no shoes) can throw the whole body out of alignment. If shoes don't have enough padding or don't allow for an even stride, pain is an almost inevitable side effect. The ankles, knees, hip joints and lower back are all affected by bad shoes.
Roth Martin
Rothy's was initially founded in 2012 and launched in 2016 by Stephen Hawthornthwaite and Roth Martin as a women's shoe company in San Francisco.
Dongguan, China
Our shoes are designed in our San Francisco design studio, where our product team thoughtfully dreams up a variety of colors, patterns and styles. The shoes are then made in Dongguan, China, where we own and operate our factory.
Dongguan, China
Since we own and operate our sustainable factory in Dongguan, China, only the Rothy's family - and no other manufacturers - touch our shoes during production.
Dongguan, China
Our shoes are designed in our San Francisco design studio, where our product team thoughtfully dreams up a variety of colors, patterns and styles. The shoes are then made in Dongguan, China, where we own and operate our factory.
Roth Martin
Rothy's was initially founded in 2012 and launched in 2016 by Stephen Hawthornthwaite and Roth Martin as a women's shoe company in San Francisco.
: an outer covering for the human foot typically having a thick or stiff sole with an attached heel and an upper part of lighter material (such as leather)
Britannica Dictionary definition of SHOE. 1. [count] : an outer covering for your foot that usually has a stiff bottom part called a sole with a thicker part called a heel attached to it and an upper part that covers part or all of the top of your foot.