Honda, a Japanese multinational corporation, is one of the world's largest manufacturers of automobiles, motorcycles, and power equipment. The company was founded by Soichiro Honda and Takeo Fujisawa...
In 2012, Honda Pilot LX launched a TV spot to promote their 'Summer Clearance Event' using the popular song 'Good Life' by the American band, One Republic. The commercial featured the 8-seater Honda Pilot LX driving through scenic landscapes, transporting happy families on their summer getaways.
The ad showcased the car's spacious and comfortable interior, perfect for long road trips with family and friends. Honda gave a clear message that this car is not just about commuting but also about making memories with your loved ones.
The ‘Good Life’ song, with its upbeat and catchy tune, was a perfect fit for the commercial. The song's lyrics about enjoying life’s simple pleasures, resonated with the joy of family road trips - a prominent theme in the ad.
The summer clearance event was a limited-time offer that gave customers a chance to save big on purchasing the Honda Pilot LX. As a result, the response to the ad was positive, and many people rushed to buy the car before the offer ran out.
In conclusion, the 2012 Honda Pilot LX TV spot featuring the One Republic song ‘Good Life’, was a perfect combination of a catchy tune and visually appealing imagery. The commercial portrayed Honda's commitment to providing quality family vehicles and their focus on creating enjoyable experiences for their customers.
2012 Honda Pilot LX TV commercial - Summer Clearance Event produced for Honda was first shown on television on July 30, 2012.
OneRepublic - Good Life
"Good Life" is a song by the American pop rock band OneRepublic ), taken from their second studio album )), Waking Up (2009). The song was written by group members Ryan Tedder )), Brent Kutzle, and Eddie Fisher, and it was produced by Tedder and Kutzle. The song was released as the album's second single on November 19, 2010, by Mosley Music and Interscope Records.
Commercial Performance
"Good Life" was a commercial success, reaching the top ten in several countries, including the United States, Canada, Australia, New Zealand, and several European countries. In the United States, the song peaked at number eight on the Billboard Hot 100 chart and was certified 5x platinum by the RIAA.
Music Video
The music video for "Good Life" was directed by Ethan Lader and premiered on YouTube on February 14, 2011. The video features the band traveling around the world, performing the song in different locations, and enjoying various activities.
Lyrics and Meaning
The song's lyrics are about the band's appreciation for the good things in life, including love, friends, and success. According to Ryan Tedder, the song was inspired by his own experience of finally achieving success in the music industry after years of hard work.
Live Performances
OneRepublic has performed "Good Life" on several occasions, including on The Ellen DeGeneres Show, The Today Show, and at various music festivals around the world. A live version of the song, recorded during the band's One Night in Malibu concert, was released in 2022.
In summary, "Good Life" is a popular song by OneRepublic, which was released in 2010. The song's lyrics celebrate the good things in life, and it was inspired by Ryan Tedder's own experience of achieving success in the music industry. The song's music video features the band traveling around the world and enjoying various activities, and the song has been performed live on several occasions.
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