About AudiAudi AG is a German luxury automotive manufacturer headquartered in Ingolstadt, Germany. The company designs, engineers, manufactures, and distributes luxury vehicles worldwide. Audi is a me...
The Audi Player Index TV Spot titled 'Soccer Intelligence' demonstrates the importance of data analytics in soccer while promoting Audi's involvement in the sport. The 60-second commercial highlights Audi's partnership with Major League Soccer (MLS) and the innovative Audi Player Index technology that analyzes player performance in real-time.
The commercial starts with a shot of a soccer ball being kicked into the air and features a voiceover that calmly explains the role of data analytics in the sport. It then cuts to a sequence of MLS players showcasing their skills on the field, with their profile pictures and names being displayed on the screen. The Audi Player Index technology analyzes their performance in real-time and assigns each player a score based on their actions on the field.
The commercial then showcases the Audi Q7, a luxury SUV that serves as the official vehicle of MLS, driving down a deserted street. The vehicle comes to a stop in front of a brick wall, and the voiceover remarks that the Audi Player Index technology is now available to fans. The wall opens up to reveal a group of fans, who are shown using tablets to access the Audi Player Index platform.
Throughout the commercial, the Audi logo is displayed prominently, and the commercial highlights the company's commitment to innovation, luxury, and style. The 'Soccer Intelligence' TV spot emphasizes Audi's passion for soccer and its dedication to enhancing the fan experience through the use of groundbreaking technology.
Overall, the Audi Player Index TV Spot 'Soccer Intelligence' is an impressive display of the role data analytics plays in sports and how it can help fans better understand and appreciate the game. The ad showcases the innovative features of the Audi Player Index and highlights Audi's involvement in soccer, while emphasizing the company's dedication to excellence.
Audi Player Index TV commercial - Soccer Intelligence produced for Audi was first shown on television on July 28, 2017.
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