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adidas Boost TV commercial - A Celebration of Boost
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Adidas: History and OverviewAdidas AG is a German multinational corporation that designs and manufactures athletic shoes, apparel, and accessories. The company was founded in 1924 by Adolf Dassler and...

What the adidas Boost TV commercial - A Celebration of Boost is about.

adidas Boost TV commercial - A Celebration of Boost

Adidas' Boost technology has been a revolutionary addition to the world of sports footwear, providing unmatched energy return, cushioning, and responsiveness to athletes across different sports. In a bid to showcase the capabilities of Boost, Adidas created a TV spot titled 'A Celebration of Boost' that highlights the technology's significance to athletes' performance.

The ad begins with a pair of legs fitted in Adidas Boost shoes stepping on a Boost pad, triggering a series of transformative scenes of athletes preparing to take on their respective sports. The visuals fade in and out, showing athletes in the moments of intense activity, and each step they take is a burst of energy that is captured in slow motion.

The sportspersons featured in the ad are from different fields, including basketball, soccer, running, and training, and they all showcase their skills against stunning backdrops that add to the visual and emotional beauty of the ad. The vibrant atmospheres of the different sports stadiums, training facilities, and running tracks elevate this celebration of athleticism, and the intense soundtrack, and framing of each athlete in action bring an emotional punch to the ad.

'A Celebration of Boost' focuses on the energy return that Boost footwear provides, as each athlete is shown taking explosive strides, leaping higher, and running faster with ease. From a team practicing in the basketball court to a runner sprinting on the track, the scenes are a testament to the idea that with Adidas Boost shoes, you can always elevate your game.

In conclusion, 'A Celebration of Boost' is a visual feast that celebrates the energy and commitment of athletes across different sports. It is a testament to Adidas' dedication to innovation, and the message is quite clear - with Boost technology, athletes can achieve their dreams one explosive step at a time.

adidas Boost TV commercial - A Celebration of Boost produced for adidas was first shown on television on July 16, 2019.

Frequently Asked Questions about adidas boost tv spot, 'a celebration of boost'

Adidas collaborated with the German chemical company BASF to develop this material. Boost in itself is not a raw material and its characteristic bounciness is obtained by processing the thermoplastic urethane. This material is claimed to be more comfortable on the wearer's feet.

WHAT IS ADIDAS BOOST TECHNOLOGY? adidas Boost technology is a product of the adidas Innovation Team (AIT) and German chemists BASF. It was created to bring together the formerly contradictory benefits of soft and responsive cushioning. At the time, EVA foam was the industry standard for performance running shoes.

The benefits of Ultraboost start from the bottom up. Reinforced with Continental™ Rubber, the lightweight outsole provides grip for all kinds of surfaces. And enough flexibility to ensure a smooth, secure stride.

Boost was officially integrated into the adidas running line in 2013. Over the following years, Boost would make a name for itself as an icon of running, eventually becoming so popular that it would break into the world of sports and streetwear culture.

The Ultra BOOST is designed with a seamless mesh that truly hugs the foot. I wasn't sure I liked this (more on that later), but I've grown to love the secure feel these shoes provide; and given the nature of the weave, they're extremely breathable.

HOW IS BOOST MADE? To create Boost, thermoplastic polyurethane particles are expanded to form closed cells around tiny pockets of air. The resulting product is known as expanded thermoplastic polyurethane - or eTPU, for short.

The Ultraboost Light is the best option for any dedicated runner. It's lighter than other Ultraboost models and features the best tech, including the latest version of Boost foam and Adidas' stabilizing LEP system.

I wasn't sure I liked this (more on that later), but I've grown to love the secure feel these shoes provide; and given the nature of the weave, they're extremely breathable. The midsole is made up of the famous boost energy foam with a “torsion system” through the midfoot.

The Adidas Ultraboost commands a premium price due to factors such as advanced technology like Boost foam, extensive research and development, high-quality materials, a focus on comfort and performance, the brand's reputation, limited editions and collaborations, marketing expenses, and production costs, all ...

About BOOST® Original BOOST® Original Creamy Strawberry Water, Glucose Syrup, Sugar, Milk Protein Concentrate, Canola Oil, And Less Than 2% Of Vitamins And Minerals*, Soy Protein Isolate, Cellulose Gel And Gum, Salt, Natural Flavor, Carrageenan, Stevia Leaf Extract, Steviol Glycosides.

Boost was designed by the adidas Innovation Team (AIT) and German chemical company Badische Anilin & Soda-Fabrik (BASF). The goal was to create a soft and responsive cushion that broke the norms of the industry-standard EVA foam.

The Adidas Ultraboost Light is best as a comfortable daily training shoe for easy miles and longer efforts. I have attempted a variety of efforts and found this to continue to be the case even as the shoe broke in. It provides plenty of cushioning and protection over longer miles, making it great for daily use.

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