Adidas: History and OverviewAdidas AG is a German multinational corporation that designs and manufactures athletic shoes, apparel, and accessories. The company was founded in 1924 by Adolf Dassler and...
Adidas' Boost technology has been a revolutionary addition to the world of sports footwear, providing unmatched energy return, cushioning, and responsiveness to athletes across different sports. In a bid to showcase the capabilities of Boost, Adidas created a TV spot titled 'A Celebration of Boost' that highlights the technology's significance to athletes' performance.
The ad begins with a pair of legs fitted in Adidas Boost shoes stepping on a Boost pad, triggering a series of transformative scenes of athletes preparing to take on their respective sports. The visuals fade in and out, showing athletes in the moments of intense activity, and each step they take is a burst of energy that is captured in slow motion.
The sportspersons featured in the ad are from different fields, including basketball, soccer, running, and training, and they all showcase their skills against stunning backdrops that add to the visual and emotional beauty of the ad. The vibrant atmospheres of the different sports stadiums, training facilities, and running tracks elevate this celebration of athleticism, and the intense soundtrack, and framing of each athlete in action bring an emotional punch to the ad.
'A Celebration of Boost' focuses on the energy return that Boost footwear provides, as each athlete is shown taking explosive strides, leaping higher, and running faster with ease. From a team practicing in the basketball court to a runner sprinting on the track, the scenes are a testament to the idea that with Adidas Boost shoes, you can always elevate your game.
In conclusion, 'A Celebration of Boost' is a visual feast that celebrates the energy and commitment of athletes across different sports. It is a testament to Adidas' dedication to innovation, and the message is quite clear - with Boost technology, athletes can achieve their dreams one explosive step at a time.
adidas Boost TV commercial - A Celebration of Boost produced for adidas was first shown on television on July 16, 2019.
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