Wild Turkey Bourbon television commercial 2014

What the Wild Turkey Bourbon TV commercial - (Im)perfect is about.

Wild Turkey Bourbon's TV spot, '(Im)perfect' Featuring Jimmy Russell, is a captivating ad that tells a heartwarming story about the brand's longtime master distiller.

The ad opens with Jimmy Russell walking through the Wild Turkey Distillery, reflecting on his 60 years of experience making Wild Turkey Bourbon. It quickly becomes apparent that Jimmy takes great pride in his work, constantly seeking perfection in each and every batch of bourbon. However, the ad then takes a surprising turn when Jimmy admits that despite his commitment to perfection, there are times when things don't go according to plan.

The ad features a montage of moments when things didn't quite go as expected in the distillery. For example, we see spills, muddy boots, and even a moment where a barrel rolls away from the team. Despite these mishaps, Jimmy continues to lead by example, encouraging his team to embrace their imperfections and learn from their mistakes.

Throughout the ad, the message is clear: perfection is a lofty goal, but it's not always attainable. What's more important is embracing your imperfections and using them to forge ahead, learning and growing from the experiences along the way.

The ad ends with Jimmy walking out of the distillery, satisfied and proud of the work he's accomplished. It's a moving reminder that success is not defined by perfection, but rather by the passion and determination to keep moving forward, even when things get tough.

Overall, the Wild Turkey Bourbon TV spot, '(Im)perfect' Featuring Jimmy Russell, is a beautifully crafted ad that captures the spirit of the Wild Turkey brand. It's a tribute to the art of bourbon-making, and a celebration of the imperfections that make each batch of Wild Turkey unique and special.

Wild Turkey Bourbon TV commercial - (Im)perfect produced for Wild Turkey was first shown on television on September 14, 2014.