What the DIRECTV NOW TV commercial - Cable B. Ware is about.

DIRECTV NOW's TV Spot, "Cable B. Ware" Featuring Michael B. Jordan, is a 30-second commercial that was first aired during the 2017 NBA Finals. The ad stars acclaimed actor, Michael B. Jordan, and humorously highlights the frustrations of cable TV.

The commercial begins with Jordan sitting on his couch, watching cable TV. He is visibly annoyed as he flips through various channels that are packed with commercials, poor reception, and overall low-quality content. Jordan muses that he "should have gone to DIRECTV NOW instead of cable" because cable is "like a blown dunk."

Suddenly, Jordan's cable connection goes out, leaving him in frustrated silence. This is when the DIRECTV NOW TV logo appears, along with a message that reads, "Don't be like this me. Get DIRECTV NOW."

The ad successfully showcases the advantages of DIRECTV NOW over cable providers, such as offering a wide variety of channels, no annual contract, and zero equipment or installation fees. Overall, the TV spot is an effective and humorous representation of the frustrations many cable users face.

The commercial was directed by renowned filmmaker, Terence Neale, and was produced by the well-known ad agency, Grey New York. It received positive reviews and was a hit with audiences during the NBA Finals.

DIRECTV NOW TV commercial - Cable B. Ware produced for DIRECTV NOW was first shown on television on February 4, 2018.