Foot Locker is a well-known American sportswear retailer that primarily operates in malls, selling athletic footwear and apparel. The company was founded in 1974, and by 1988 Foot Locker had expanded...
The Foot Locker TV Spot, 'Fishing Hat' features former NFL stars Victor Cruz and Hakeem Nicks. The advertisement opens with Victor Cruz walking into Foot Locker with a huge fishing hat on his head, which immediately catches the attention of Hakeem Nicks in the back of the store. As Cruz approaches Nicks, he explains the hat is part of his new fishing apparel line.
As the duo continues to explore the store, they come across various items like Jordans, baseball caps, and stylish sneakers. Cruz is always keen to remind Nicks about his fishing hat, and Nicks always laughs it off.
The ad takes a hilarious twist when they meet with a store associate, who recommends Brooks running shoes. Nicks thinks that they may have found something special when he sees the price tag, but Cruz reminds him that there is no need for running shoes on a boat. The ad concludes with Nicks finally admiting that he does like the fishing hat and Cruz smugly proclaiming his brand to be the top choice for fishing apparel.
The Foot Locker TV Spot, 'Fishing Hat' Featuring Victor Cruz and Hakeem Nicks, is a playful and light-hearted ad aimed at sneaker and sports apparel enthusiasts. The ad perfectly captures the bond between the two former NFL stars while at the same time promoting Foot Locker as an all-inclusive sports store with something for everyone. Overall, the spot is an excellent example of how humor and a good narrative can be excellent tools in advertising.
Foot Locker TV commercial - Fishing Hat produced for Foot Locker was first shown on television on December 12, 2012.
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