What the MLS Works TV commercial - Todos son bienvenidos con Carlos Vela, Diego Valeri is about.

MLS Works TV Spot: "Todos son bienvenidos" con Carlos Vela, Diego Valeri

Scene: The TV spot opens with a vibrant soccer stadium, filled with fans eagerly waiting for the game to begin. The camera pans across the crowd, capturing their excitement and anticipation. Among the fans, we see Carlos Vela, a Mexican professional soccer player who currently plays for Los Angeles FC, and Diego Valeri, an Argentine professional soccer player who represents the Portland Timbers. Both players are well-known and respected in Major League Soccer (MLS).

Narrator (in a captivating voice): "En el mundo del fútbol, hay un lenguaje universal. Un deporte que nos une sin importar nuestras diferencias. Una pasión compartida que trasciende fronteras. En Major League Soccer, todos son bienvenidos."

Translation: "In the world of football, there is a universal language. A sport that unites us regardless of our differences. A shared passion that transcends borders. In Major League Soccer, everyone is welcome."

As the narrator speaks, the camera focuses on Carlos Vela and Diego Valeri, who are holding hands and leading a group of young fans onto the pitch. The children come from diverse backgrounds, representing various cultures, races, and abilities.

Narrator: "MLS Works believes in the power of inclusivity. We embrace diversity and celebrate the contributions of every individual. We believe that soccer has the ability to break down barriers and bring people together."

The scene transitions to a series of heartwarming moments: players engaging with fans, coaches mentoring young athletes, and volunteers working in communities to promote youth development programs. Throughout these scenes, the Spanish phrase, "todos son bienvenidos," is repeated, emphasizing the message of inclusivity and acceptance.

Narrator: "Todos son bienvenidos en nuestra familia de fútbol. MLS Works está comprometida a marcar la diferencia en nuestras comunidades, brindando oportunidades para todos los jóvenes apasionados por el deporte."

Translation: "Everyone is welcome in our soccer family. MLS Works is committed to making a difference in our communities, providing opportunities for all young people passionate about the sport."

The spot concludes with a powerful image of Carlos Vela, Diego Valeri, and the children coming together, forming a united front. The screen fades to black, and the MLS Works logo appears along with the tagline: "Juntos somos más fuertes."

Translation: "Together we are stronger."

Narrator (voiceover): "Unidos por el amor al fútbol. Unidos por un mundo mejor."

Translation: "United by the love of soccer. United for a better world."

The TV spot ends, leaving viewers inspired by the message of unity, acceptance, and the impact that soccer can have in creating a more inclusive society. It serves as a reminder that in Major League Soccer, everyone is welcomed and valued, regardless of their background or abilities.

MLS Works TV commercial - Todos son bienvenidos con Carlos Vela, Diego Valeri produced for MLS Works was first shown on television on April 7, 2019.