Western Union is a global financial services and communications company that has been in operation for over 165 years. Founded in 1851, the company has its headquarters in Denver, Colorado, USA, and o...
Western Union's TV spot, "Send Happiness This Holi" is a heartwarming advertisement that encapsulates the spirit of the Indian festival of colors. The ad begins with a young girl preparing for the celebration of Holi, coloring her face and getting ready to spread joy with her friends. However, her joyful mood quickly fades as she realizes that her brother, who is studying abroad, won't be able to join them in the festivities.
The girl's disappointment is short-lived, as her father surprises her by revealing that they can still send happiness to her brother through Western Union. The girl excitedly uses the mobile app to send her brother a message filled with love, as well as some money to celebrate Holi with his friends. As she watches her brother receive the message and join in his own Holi celebration, the girl's mood is lifted and she rejoins her friends in the fun.
The ad perfectly captures the emotions felt by those separated from their loved ones during special occasions, and how Western Union can bridge that gap and send happiness across the distance. The use of vibrant colors, traditional music, and easy-to-use technology all work together to create a truly heartwarming TV spot. The message is clear - no matter where you are in the world, you can always connect with those you love and share in the joy of special occasions with the help of Western Union.
Western Union TV commercial - Send Happiness This Holi produced for Western Union was first shown on television on April 4, 2022.
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