Central to the campaign is a new TV commercial titled 'Something new is cooking. ' Directed by Marco Grandia (of Pop!, The Dutch Film Festival: Commercial and Anderland), the spot follows Messi as he swaps out the sports jersey for a Hard Rock-branded apron and plays the role of chef at the restaurant.

Suarez and Messi have a good relationship since they were teammates at Barcelona for several years.

Messi has also been part of prominent campaigns with Pepsi, Gillette and Turkish Airlines. As part of their 2023 celebrity rich list, Forbes valued his endorsements at $65m (£50m) for that year in total. His off-field earnings have increased with his on-field.

Messi reportedly earned $65 million from his endorsements and other business ventures in 2022, according to Forbes.

It's common to see them training together and talking during the warm-ups, their teammates have always known that Messi and Neymar have a special connection. Besides Neymar, Messi also hangs out frequently with Verratti, Donnarumma, and Spaniards Carlos Soler, Fabian Ruiz, and Sergio Ramos.

World Cup winner Messi to celebrate Christmas with family and BFF Uruguay striker Luis Suarez. When Messi emerged victorious in World Cup '22, Suarez took to Instagram and dedicated a heartfelt post to his bestie.

Cristiano Ronaldo earns a whopping $3.23 million per post on Instagram, making him the top earner on the social media site.

Ronaldo earns $3.23 million per Instagram post. Argentina's Lionel Messi is second on the list, earning $2.6 million for each post. The two footballers are miles ahead of other prominent names like singer/actress Selena Gomez, reality star Kylie Jenner and actor Dwayne 'The Rock' Johnson.

Cristiano Ronaldo earns a whopping $3.23 million per post on Instagram, making him the top earner on the social media site.

Interestingly, Achraf is Kylian Mbappe's best friend at PSG, and it has to be remembered that Mbappe has also raised many doubts about his future.

Lionel Messi Lionel Messi is the only player to win Ballon d'Or, FIFA World Player of the Year, Pichichi Trophy and European Golden Shoe in the same season. He is also the all-time highest scorer for Barcelona.

Cristiano Ronaldo According to the 2023 Instagram Rich List by hopperhq, Cristiano Ronaldo is the highest paid celebrity on Instagram charging $3,234,000 (around Rs 26 Crore) per post.