What the Tophatter TV commercial - Live Auctions is about.

Tophatter is an online shopping platform that provides a unique shopping experience to its customers through live auctions. In their TV spot, 'Live Auctions', Tophatter promotes the thrill and excitement of participating in live auctions from the comfort of your own home.

The ad opens with a woman sitting on her couch with her laptop in front of her, eagerly waiting for the auction to start. As the countdown begins, the camera zooms in on the laptop screen where hundreds of products are displayed. The auctioneer then starts the bidding with a loud and enthusiastic voice.

The excitement in the air is palpable as the woman and other participants bid against each other, trying to win the products they desire. The auctioneer adds to the drama by increasing the pace of the bidding and the background music builds up to a crescendo.

The ad also showcases the diverse range of products up for auction on Tophatter, from electronics to jewelry, beauty products to home decor. The message is clear - Tophatter has something for everyone, and the live auction experience is both fun and engaging.

The TV spot ends with the woman successfully winning the auction and the auctioneer congratulating her with a cheerful "sold!" The ad successfully captures the excitement and rush of participating in live auctions and encourages potential customers to try out Tophatter for themselves.

Tophatter TV commercial - Live Auctions produced for Tophatter was first shown on television on October 24, 2016.