What the XELJANZ TV commercial - A Different Direction is about.

XELJANZ is a medication used to treat rheumatoid arthritis, psoriatic arthritis, and other autoimmune conditions. In its TV spot titled 'A Different Direction,' the XELJANZ brand highlights the importance of taking a different direction when facing chronic illness.

The ad starts with a woman sitting down to tie her shoelaces, but struggling to do so due to her autoimmune condition. As she continues to struggle, the camera pans to show other people who are also struggling with different aspects of their illness, such as opening a jar or buttoning a shirt.

The voiceover encourages people with chronic illnesses to take a different direction by taking XELJANZ, which can help ease symptoms and allow them to do the things they love. The ad also features the tagline "Living with less pain is a direction worth taking."

Throughout the ad, the focus is on the people living with various chronic illnesses and the daily challenges they face. The XELJANZ brand aims to show that there is a different direction, a better way to manage their symptoms and achieve a better quality of life.

Overall, the XELJANZ TV spot 'A Different Direction' is a powerful ad that highlights the struggles faced by people dealing with chronic illnesses. It promotes the message that there is a way to live a better life, and that XELJANZ can be a valuable tool in achieving that goal.

XELJANZ TV commercial - A Different Direction produced for Xeljanz was first shown on television on December 2, 2018.