Certain Dri is a company that specializes in the production of antiperspirants that are specifically designed for people who suffer from excessive sweating. The company was founded in 1972 in the Unit...
Certain Dri is an antiperspirant brand famous for its clinical-strength protection against excessive sweating. In one of their TV spots titled 'Hot Flashes,' the brand showcases its advanced sweat-fighting technology, specifically designed for women going through menopause.
The commercial starts with a woman in her mid-50s struggling with hot flashes that make her feel uncomfortable and embarrassed. The camera zooms in on her face, showing beads of perspiration on her forehead and upper lip. She tries various ways to cool herself down, including fanning herself and wiping away the sweat, but nothing seems to work.
Just when things seem hopeless, a voice-over kicks in, explaining how Certain Dri can help. The female narrator highlights how the antiperspirant has been clinically tested and proven to provide long-lasting protection against sweat and odor, keeping the user confident and dry for hours on end.
The commercial then shows the woman applying certain-dry to her underarms and getting ready for her day. She confidently goes about her business, shopping, exercising, and even dancing in front of other people without worrying about her sweat problem.
The spot ends with the tagline, "Stay Cool, Dry, and Confident with Certain Dri," written in bold letters.
Overall, the 'Hot Flashes' TV spot by Certain Dri is a relatable and inspiring advertisement that showcases how the brand's innovative antiperspirant products can help women in menopause stay fresh, dry, and confident even during the most trying situations.
Certain Dri TV commercial - Hot Flashes produced for Certain Dri was first shown on television on June 30, 2013.
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