What the GreatCall Lively Flip TV commercial - Touch of a Button is about.

GreatCall Lively Flip is a popular senior-friendly flip phone that offers a variety of features designed for an elderly audience. In a new TV spot titled 'Touch of a Button', GreatCall showcases how the phone's easy-to-use features can help seniors stay connected with their loved ones, even during an emergency.

The TV spot starts with an elderly woman sitting in her garden, trying desperately to get up after falling. She panics as she realizes that she can't get up, and there's nobody around to help her. However, she quickly remembers her GreatCall Lively Flip phone, which is within reach. She presses the button on the back of the phone, activating the urgent response service from GreatCall.

Within moments, a helpful GreatCall agent responds, asking if she needs assistance. The agent's calm voice reassures the woman that everything is going to be okay, and that help is on its way. The woman is grateful and relieved that she doesn't have to wait long for assistance.

The TV spot emphasizes how the GreatCall Lively Flip phone can provide peace of mind to seniors, knowing that they can reach out for assistance with the touch of a button. It highlights the phone's other features, such as large buttons, crisp audio, and a bright screen, which cater to the specific needs of older adults.

Overall, the 'Touch of a Button' TV spot is a heartwarming reminder of the importance of staying connected, especially for seniors. It effectively showcases how GreatCall Lively Flip can help seniors feel safe and connected with their loved ones, no matter the circumstances.

GreatCall Lively Flip TV commercial - Touch of a Button produced for Lively (Mobile) was first shown on television on October 5, 2020.