Overview of BEHR PaintBEHR Paint is a leading manufacturer of interior and exterior paints, wood stains, and other coating products. The company was founded in 1947 and is headquartered in Santa Ana,...
The BEHR Paint TV Spot, 'Home Grown: Memorial Day Savings' is a commercial that emphasizes on the quality and affordability of BEHR Paint products. The advertisement focuses on showcasing how the paint and colors can bring life and vibrancy to any space, in this case, a couple's home, just in time for Memorial Day.
The spot starts with a couple walking through their home, envisioning different colors and rooms as they discuss the BEHR Paint Memorial Day Sale. As they talk, the voiceover emphasizes how BEHR Paint is 'home grown', representing the flagship being a family-owned business that has been focused on innovation and quality for more than 75 years.
The couple is then shown in various stages of painting their home, from prepping to applying the paint, to the final touches. The commercial effectively demonstrates the ease with which BEHR products can be used, even for DIY enthusiasts.
Throughout the video, the vibrant colors of BEHR Paint, such as green and yellow, are presented to the viewers, reiterating the notion that painting with BEHR can bring a whole new life and energy to a space. The emphasis on quality and integrity of production further strengthens the brand's value proposition.
At the end of the spot, the couple is shown admiring their newly painted patio, proudly stating that they 'did it themselves' and saved on the Memorial Day sale. The tagline emphasizes the company's commitment to quality, affordability, and DIY enthusiasts: 'BEHR Paint: DIY Done Right'.
Overall, the BEHR Paint TV Spot, 'Home Grown: Memorial Day Savings' is a well-made advertisement designed to showcase the paint brand's quality, affordability, and ease of use, emphasizing the value proposition for a wide range of DIY enthusiasts and homeowners.
BEHR Paint TV commercial - Home Grown: Memorial Day Savings produced for BEHR Paint was first shown on television on May 17, 2017.
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