What the TAG Heuer Connected Modular TV commercial - Passo del Turchino Feat. Stefan Küng is about.

Title: TAG Heuer Connected Modular TV Spot: 'Passo del Turchino' Feat. Stefan Küng

Introduction:The TAG Heuer Connected Modular TV spot, titled 'Passo del Turchino,' takes viewers on an exhilarating journey as Swiss cyclist Stefan Küng showcases the seamless integration of TAG Heuer's cutting-edge technology with his passion for cycling. This high-energy commercial captivates audiences, showcasing the TAG Heuer Connected Modular timepiece's versatility and robust features in the context of Küng's intense training session. As the TV spot unfolds, viewers witness Küng push his limits while relying on the TAG Heuer Connected Modular's advanced functionalities.

Scene 1: Adventurous AmbianceThe commercial opens with a breathtaking aerial shot of the iconic Passo del Turchino mountain road in Italy. The majestic scenery sets the tone for the adventure that lies ahead.

Scene 2: Stefan Küng's Cycling JourneyWe then see Küng, the Swiss cycling sensation, preparing for his training session. Clad in his cycling gear, he confidently attaches the TAG Heuer Connected Modular to his wrist, syncing it effortlessly to his smartphone.

Scene 3: Cutting-Edge ConnectivityAs Küng starts his training, the commercial highlights the timepiece's connectivity features. Through a seamless Bluetooth connection, the TAG Heuer Connected Modular syncs with Küng's smartphone, enabling him to effortlessly control his music playlist without interrupting his intense cycling session.

Scene 4: Performance TrackingWith every pedal stroke, the watch tracks Küng's performance metrics, displaying real-time data on the high-resolution touchscreen. Heart rate, speed, distance covered, and calorie burn are meticulously tracked, allowing Küng to monitor his progress and optimize his training on the spot.

Scene 5: Maps and NavigationAs Küng climbs higher on the Passo del Turchino, the commercial showcases the TAG Heuer Connected Modular's integrated GPS and mapping features. Küng effortlessly glances at his watch's screen, which displays an elevation graph and his current location, helping him navigate the challenging terrain with precision.

Scene 6: Communication and NotificationsThe TAG Heuer Connected Modular's smartwatch capabilities allow Küng to stay connected without distractions. Even during his intense training, he receives important notifications right on his wrist, ensuring he never misses a beat.

Scene 7: Inspiration and DriveThe commercial's intensity builds as Küng conquers the grueling Passo del Turchino, his determination and TAG Heuer Connected Modular time

TAG Heuer Connected Modular TV commercial - Passo del Turchino Feat. Stefan Küng produced for TAG Heuer was first shown on television on May 14, 2018.