Audi television commercial 2013

What the Audi TV commercial - Why is about.

Audi's TV spot 'Why' is a thought-provoking ad that appeals to the human desire for purpose and meaning. The ad opens with a young girl who's intensely focused on creating a tiny robot using metal scraps and tools. As she works, she reflects on the big question, "Why?".

The girl's musings set the tone for the rest of the ad, which features people engaged in everything from growing hydroponic plants to rescue operations, creative pursuits, and long-distance running. All the while, the "why" question lingers in the background.

The ad showcases Audi's new line of cars, which are designed to help people find answers to the driving forces that motivate them. Audi takes a strong stance that drivers are more than people who just get from point A to point B. Instead, they're individuals who strive to make the most of every minute behind the wheel, whether it's for business or pleasure.

The commercial draws to a close with the message, "We are what we do," which perfectly encapsulates the essence of the ad. It's an invitation to live a life that's driven by passion and the desire to discover one's true calling.

In conclusion, the Audi TV spot 'Why' is an inspiring call to action that encourages individuals to find their own reason for being. The ad makes a compelling case for choosing a car that aligns with your values, passions, and ambitions.

Audi TV commercial - Why produced for Audi was first shown on television on May 13, 2013.