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Gilead TV commercial - HIV Is Not a Crime
Gilead

Overview of GileadGilead Sciences, Inc. is a research-based biopharmaceutical company that aims to develop innovative therapies to treat and prevent life-threatening diseases with unmet medical needs....

What the Gilead TV commercial - HIV Is Not a Crime is about.

Gilead TV commercial - HIV Is Not a Crime

In a powerful and thought-provoking TV spot, Gilead, a leading pharmaceutical company, highlights the importance of breaking the stigma surrounding HIV. This groundbreaking commercial features the Tony Award-winning actor André De Shields and aims to raise awareness about the fact that HIV is not a crime.

As the TV spot begins, the camera zooms in on a vibrant cityscape, symbolizing the diversity and interconnectedness of society. The voice-over, delivered by André De Shields with his characteristic gravitas, encourages viewers to challenge their preconceived notions surrounding HIV.

With eloquence and sincerity, De Shields emphasizes that HIV is a medical condition, not a moral failing or a reason for judgment. He urges viewers to embrace empathy and compassion, recognizing that those living with HIV are not defined by their diagnosis and should not face discrimination or marginalization.

The visuals that accompany De Shields' poignant narration further evoke emotion and understanding. Flashing images of people from all walks of life, from different races, genders, and sexual orientations, demonstrate the universality of the HIV experience. The commercial subtly reminds viewers that HIV does not discriminate and can affect anyone, regardless of their background.

As the TV spot nears its crescendo, the imagery transitions to a montage of individuals living joyfully, pursuing their dreams, and creating meaningful connections. This symbolic representation serves as a reminder that life does not stop with an HIV diagnosis. People living with HIV are capable of leading fulfilling and successful lives, breaking away from the stigma society has imposed upon them.

In the closing moments of the commercial, the Gilead logo appears, emphasizing the company's commitment to finding innovative solutions and supporting those affected by HIV. The TV spot concludes with an empowering call-to-action, urging viewers to educate themselves about HIV, support those living with the virus, and contribute to ending the stigma that surrounds it.

The Gilead TV spot, 'HIV Is Not a Crime,' Featuring André De Shields, is a compelling and heartening reminder of the importance of compassion, understanding, and breaking down the barriers that hinder progress in the fight against HIV. It successfully captures the essence of the campaign and leaves viewers inspired to take action and advocate for a world free of discrimination and stigma.

Gilead TV commercial - HIV Is Not a Crime produced for Gilead was first shown on television on December 1, 2022.

Frequently Asked Questions about gilead tv spot, 'hiv is not a crime' featuring andré de shields

While there is no cure for HIV, we're committed to meeting the needs of patients and helping improve the lives of the 37.7 million people living with HIV around the world and the many more at risk for HIV.

Grant Funding Through the Zeroing In program, Gilead has awarded $24 million in grants to help reduce health disparities, improve access to quality healthcare, advance medical education and support local communities most impacted by the HIV epidemic and COVID-19 pandemic.

Today, a generation of expensive Gilead drugs containing the new iteration of tenofovir account for half of the market for H.I.V. treatment and prevention, according to IQVIA, an industry data provider. One widely used product, Descovy, has a sticker price of $26,000 annually.

In a new 60-second commercial launched just before Christmas and sponsored by HIV and AIDS drug maker Gilead, we see American actor, Tony Award winner and HIV patient André De Shields sitting directly in front of the camera saying simply: “HIV is not crime.”

Gilead's therapeutic areas of focus include HIV/AIDS, liver diseases, hematology and oncology, inflammatory and respiratory diseases and cardiovascular conditions.

Gilead was conceived by a group called the Sons of Jacob, comprised of men and women united by the goal of "[wanting] to set things right [and] clean up this country," as an early member explained in the show.

A jury cleared Gilead Sciences of U.S. government allegations that it violated patents held by the Centers for Disease Control and Prevention on an HIV prevention drug. The government had sued Gilead in 2019 arguing that the company was profiting off CDC patents through the company's sales of Truvada and Descovy.

The case centered on allegations that the defendants fraudulently enrolled people in Gilead's access program and then resold the company's free PrEP drugs. The company claimed it was swindled out of tens of millions of dollars through the fraud web.

The U.S. Food and Drug Administration approved Gilead's Truvada for HIV prevention in 2012 and approved its related drug Descovy for the same purpose in 2019. Gilead made more than $2 billion last year from worldwide sales of Truvada and Descovy, according to a company report.

In a new 60-second commercial launched just before Christmas and sponsored by HIV and AIDS drug maker Gilead, we see American actor, Tony Award winner and HIV patient André De Shields sitting directly in front of the camera saying simply: “HIV is not crime.”

Gilead's primary areas of focus include HIV/AIDS, liver diseases, serious respiratory and cardiovascular conditions, cancer and inflammation.

Gilead was the scene of the battle between Gideon and the Midianites and was also the home of the prophet Elijah.

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Agenices

Agenices of the Gilead TV Spot, 'HIV Is Not a Crime' Featuring André De Shields

Gilead TV commercial - HIV Is Not a Crime
Horizon Media, Inc.

Horizon Media, Inc. is a leading media agency headquartered in New York City. Founded in 1989 by Bill Koenigsberg, the agency has grown to become one of the largest independent media agencies in the w...

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