What the Chick-fil-A Original Chicken Sandwich TV commercial - Original Then, Original Now is about.
In the Chick-fil-A Original Chicken Sandwich TV spot titled "Original Then, Original Now," the fast-food chain commemorates their iconic chicken sandwich that has remained unchanged since its creation in 1964.
The ad starts with a vintage-style commercial from the 1960s, complete with a narrator describing the Original Chicken Sandwich's simple yet delicious ingredients. The ad then switches to modern-day footage of Chick-fil-A employees preparing the sandwich with the same dedication and care they always have.
Throughout the ad, the viewer is reminded of the sandwich's classic taste and how it has stood the test of time. The company emphasizes how the sandwich is still made with the same fresh ingredients and cooked to perfection just like it was over 50 years ago.
The TV spot culminates in the tagline "Original Then, Original Now" set against a white backdrop while the classic Chick-fil-A jingle plays in the background. The ad emphasizes how Chick-fil-A remains committed to providing customers with the same great taste, quality, and service that has made them famous.
In conclusion, "Original Then, Original Now" is a TV spot that celebrates the longevity and quality of Chick-fil-A's Original Chicken Sandwich. It highlights how the sandwich has remained unchanged and still provides customers with the same taste and quality that they've come to know and love for over 50 years.
Chick-fil-A Original Chicken Sandwich TV commercial - Original Then, Original Now produced for
Chick-fil-A
was first shown on television on February 9, 2023.
Frequently Asked Questions about chick-fil-a original chicken sandwich tv spot, 'original then, original now'
This claim is unsubstantiated, although the Chick-fil-A southern-style chicken sandwich (served with pickles on a steamed roll), introduced on March 21, 1964, was most likely the first chicken sandwich introduced by a fast food restaurant chain.
What's the story of the Original Chicken Sandwich? After testing out hundreds of recipes, S. Truett Cathy created the recipe for our Original Chick-fil-A® Chicken Sandwich with two pickles on a toasted butter bun in 1964 – and we've been using the same recipe ever since.
The invention of the Chick-fil-A Chicken Sandwich began as the solution to an interesting problem. In the early 1960s, Truett Cathy was running a successful restaurant called The Dwarf Grill (now called The Dwarf House®) in the Atlanta suburb of Hapeville, Georgia, when he was approached with an offer.
A boneless breast of chicken seasoned to perfection, freshly breaded, pressure cooked in 100% refined peanut oil and served on a toasted, buttered bun with dill pickle chips.
The original Chick-fil-A Chicken Sandwich
After testing out hundreds of recipes, our founder, Truett Cathy created the recipe for the original Chick-fil-A Chicken Sandwich with two pickles on a toasted buttered bun, and to this day, each one is still crafted with quality ingredients and breaded by hand.
Truett Cathy was the founder and chairman of Chick-fil-A, Inc. He opened his tiny Atlanta diner in 1946, and, while he was famous for creating the Chick-fil-A® Chicken Sandwich, Truett was also known for his servant leadership and great generosity. Learn more about Truett and our history by visiting our History page.
It's a play on the “chicken fillet,” and that capital “A” is on purpose: it represents the “grade A” top quality chicken used in the now-famous sandwich. Truett Cathy, Chick-fil-A's founder, created the sandwich using whole, boneless 100-percent real chicken, a standard that remains today.
Our chicken is held to some of the highest standards for cut and quality in the industry. It is never ground or mechanically separated. We expect all our supplier facilities to adhere to rigorous standards for food safety, as well as our Chick-fil-A restaurant Operators.
S.
Cathy started the business in 1946, when he and his brother, Ben, opened an Atlanta diner known as The Dwarf Grill (later renamed The Dwarf House®). Through the years, that restaurant prospered and led Cathy to further the success of his business.
When we first opened our doors in 1967, our founder Truett Cathy wanted the company's name to reflect the top quality customers should expect each time they visited a restaurant. That's why he chose Chick-fil-A: “Chick” to represent our signature menu item, and “fil-A” as a play on the word “filet,” with a small twist.
Yes, Chick-Fil-A lives up to the hype, for two primary reasons: They serve higher quality chicken than other fast food chains. The chicken is juicy and the filets come from natural, contiguous cuts of the chicken, so the texture is much better than the reconstituted meat you'll often find in other fast food chicken.
Chick-fil-A is committed to quality food
Chick-fil-A thrives because customers value the pleasant dining experience they have come to count on from the restaurant, an experience that likely results from the top-down corporate culture of the company.