Samsung Mobile is a division of Samsung Electronics, a multinational conglomerate based in South Korea. Samsung Mobile is known for manufacturing a wide range of mobile devices, including smartphones...
Samsung Galaxy S8's 'Summer: Pool Day' TV spot is a whimsical and playful ad that showcases the phone's waterproof capabilities. In the ad, a group of friends are lounging by a pool as they capture photos and videos of each other using their Samsung Galaxy S8 phones. Suddenly, one of the phones accidentally falls into the pool, causing a panic among the friends. However, to their delight, they discover that the phone is still fully functional even when submerged in water.
The ad makes great use of music and visual effects to create an upbeat, summery vibe. As the friends enjoy their time by the pool, the background music, a cover of "Mr. Blue Sky" by Electric Light Orchestra, further accentuates the carefree mood of the commercial. The visuals make use of bright colors and strong contrasts to show off the phone's vibrant display and the stunning quality of the photos and videos it captures.
Overall, the ad successfully showcases the key selling point of the Samsung Galaxy S8: its waterproof capabilities. It does so in a fun and relaxed manner, appealing to those who value capturing great memories without worrying about the elements.
Samsung Galaxy S8 TV commercial - Summer: Pool Day produced for Samsung Mobile was first shown on television on July 20, 2017.
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