Casio GzOne Commando television commercial 2013

What the Casio GzOne Commando TV commercial - Resistant is about.

The Casio G'zOne Commando TV spot, 'Resistant,' is a compelling commercial that showcases the device's durability and ruggedness. The advertisement features a variety of situations where the phone is put to the test and comes out on top. The message is clear: this phone is built to last and can withstand even the toughest environments.

The commercial begins with a man climbing a mountain, using the G'zOne Commando to navigate his way. The phone appears to have no problem handling the rough terrain, withstanding the harsh wind and rain. Next, a construction worker assembles scaffolding using his phone. He drops it several times, even tossing it to a coworker, with no visible damage.

As the commercial progresses, viewers see more examples of the G'zOne Commando's resistance to various environmental factors, such as dust, water, and shock. One standout moment is when a toddler drops the phone into a fish tank, only to retrieve it and find that it still works perfectly.

Throughout the commercial, the tagline "Works Under Pressure" flashes on the screen, emphasizing the phone's impressive durability. The message is clear: whether it's on a construction site, hiking trail, or in a toddler's hands, the G'zOne Commando can withstand anything.

Overall, the Casio G'zOne Commando TV spot, 'Resistant,' effectively markets the device's durability and toughness. By showing it in action in various challenging situations, the commercial successfully communicates the phone's ability to handle even the most extreme environments.

Casio GzOne Commando TV commercial - Resistant produced for Casio was first shown on television on July 14, 2013.