What the MetLife Small Business Benefits TV commercial - Anything But Small: Craig is about.

MetLife Small Business Benefits TV Spot, 'Anything But Small: Craig' is a commercial ad that focuses on the story of Craig, a small business owner who started his own landscaping company. The ad highlights the importance of small businesses and how, with the right support, their impact can be anything but small.

The commercial starts by showing a drone's eye view of Craig's landscaping crew at work in a lush green property. The voice-over begins by saying that small businesses like Craig's create around 2 out of every 3 new jobs in America. It then moves on to Craig's story. We see him driving up to a property, stepping out of his truck, and surveying the job. As he walks towards the house, he thinks about the concerns that kept him up at night when he started his company. The ad then shows scenes of Craig building his business, working on his laptop, and organizing his team.

The voiceover continues to explain how Craig's business has grown over time and how he now employs a team of professionals that are dedicated to making their clients' properties look beautiful. The ad emphasizes the importance of small business owners like Craig and how they contribute to the success of the American economy.

Towards the end of the commercial, Craig is seen having a conversation with a MetLife representative, talking about the benefits that the company offers to small business owners like him. We see Craig nodding and smiling, indicating that he is satisfied with the options offered to him. The ad closes with the narrator reminding viewers that small businesses aren't small at all, but are, in fact, the backbone of the country's economy.

In conclusion, the MetLife Small Business Benefits TV Spot, 'Anything But Small: Craig' is a compelling ad that highlights the importance of small businesses in America. The ad's cohesive narrative and focus on a relatable character like Craig make it a memorable and effective ad campaign. It also effectively showcases how MetLife's benefits can help small business owners like Craig grow and succeed in a competitive market.

MetLife Small Business Benefits TV commercial - Anything But Small: Craig produced for MetLife was first shown on television on July 22, 2017.