"Dilly Dilly" is a phrase popularized in late 2017 by a television marketing campaign in North America by the Wieden+Kennedy advertising agency for Anheuser-Busch Inbev's Bud Light beer.

In one of the brand's biggest NFL campaigns ever, called "Easy to Sunday," Bud Light is focusing on beer-drinking die-hard footfall fans, reminding consumers it's the official NFL sponsor.

Dilly dilly is a nonsense expression for “Cheers!,” popularized by a 2017–18 medieval-themed Bud Light ad campaign. Related words: Ben Roethlisberger.

Bud Light, which is the official beer sponsor of the NFL, launched the “Easy to Sunday” campaign to celebrate “those real Sunday moments that bring NFL fans across the country closer to their friends, their family and their local communities,” Todd Allen, the company's vice president of marketing, said.

US beer sales have been completely upended following Bud Light's decision to send a customized can to transgender influencer Mulvaney, which sparked a transphobic backlash and alienated some of the company's core customer base. The company's subsequent response then angered members of the LGBTQ community.

It was introduced nationally in the U.S. in April 1990 with the slogan of "Why ask why? Try Bud Dry." It was originally successful in test markets and was expected to be a popular beer with the rise in Light Lager popularity.

After Dylan Mulvaney, the transgender influencer, promoted the beer on Instagram, conservatives called for a boycott. The fallout has grown to include the retailer Target and the country singer Garth Brooks.

A study conducted by PicksWise in July found that no NFL team's fans drink more beer than Packers fans. Whether they're filling Lambeau Field or sitting on their couch, a survey of 3,000-plus adults found that the average Packers fan consumes 6.3 beers per game.

Easy to Summer NEW YORK, NY – June 22, 2023 – This summer, Bud Light is setting out to have the brand's biggest summer campaign ever with the new “Easy to Summer” commercial that shows how effortless it is to enjoy the summer season.

Anheuser-Busch and the NFL have agreed to extend Bud Light's sponsorship of the league for another six years, through the 2022 Super Bowl. According to the Wall Street Journal, the deal will pay the NFL $1.4 billion, which works out to more than $7 million for each team, every year of the sponsorship.

The Premier League and Budweiser are continuing their exciting partnership throughout the 2022/2023 season. Budweiser was born out of chasing a big dream.

The display of marksmanship announced Rock's own boycott of the popular beer brand after it had partnered with transgender influencer Dylan Mulvaney. In that video, Rock declared, "f--- Bud Light."