Right Guard is a well-known brand that produces a line of antiperspirant and deodorant products. One of their recent marketing campaigns, titled "Always Be Fresh," features a TV commercial that showcases their products in a humorous and effective way.
The commercial starts by showing a man dressed in a suit walking into an elevator, where he is surrounded by other people. As he raises his arm to press the elevator button, a pungent smell emanates from his armpit, causing the people around him to gag and step back. The man seems oblivious to their reactions and casually takes out his phone to check his messages.
Suddenly, a can of Right Guard appears in front of him, held by a disembodied hand. As he sprays it on himself, a cool breeze blows through the elevator, wiping away the stench and leaving behind a fresh scent. The people around him smile in relief and even move closer, impressed by the sudden change. The commercial ends with the tagline "Always Be Fresh, with Right Guard."
The commercial effectively showcases the power of Right Guard's antiperspirant and deodorant products, highlighting their ability to keep people feeling fresh and confident throughout the day. It also uses humor to engage viewers and make the commercial more memorable. Overall, the "Always Be Fresh" campaign is a great way to showcase the benefits of Right Guard's products in a way that is both entertaining and effective.
Right Guard TV commercial - Always Be Fresh produced for Right Guard was first shown on television on August 21, 2014.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
Overview: Energy BBDO, Inc. is an advertising agency with headquarters in Chicago, Illinois, USA. It was founded in 1932 and has been in operation for over 89 years. The agency specializes in buildin...