What the Best Buy TV commercial - Family Gaming is about.

In Best Buy's captivating TV spot titled 'Family Gaming,' the audience is transported into a world where technology seamlessly merges with family fun. As the commercial commences, the camera pans across a beautifully decorated living room, exuding warmth and comfort. The centerpiece of the room is a large, state-of-the-art flat-screen television, a testament to Best Buy's commitment to providing top-notch entertainment for families.

Enter the charismatic and talented actor, Jason Schwartzman, who effortlessly captures the attention of viewers with his infectious enthusiasm. Sporting a mischievous grin, Schwartzman stands beside the television, ready to embark on an adventure that transcends the boundaries of traditional family time.

The commercial takes a whimsical turn as Schwartzman begins to interact with various characters, all projected onto the screen of the magnificent Best Buy television. The charm and magic of the commercial lie in the fact that the characters coming to life on the screen are none other than Schwartzman's own family members, including his children, siblings, and even grandparents.

The narrative unfolds as Schwartzman and his digital family engage in an animated game of imagination. Together, they dive into fantastical worlds, where they conquer dragons, solve puzzles, and embark on daring quests. As they immerse themselves in the virtual reality of gaming, it becomes evident that the boundaries between reality and fiction effortlessly dissolve.

Throughout the TV spot, Schwartzman showcases the versatility and high-quality performance of Best Buy's range of gaming products. Whether it's a console, wireless controllers, or virtual reality headsets, Best Buy provides the gateway to an incredibly rich and immersive gaming experience for the entire family.

As the commercial draws to a close, the camera pans back to Schwartzman, his face adorned with a mix of childlike wonder and genuine delight. He turns to the audience and gives a knowing smile, silently acknowledging the magic that the power of technology and family bonding can create. The screen then fades to the iconic Best Buy logo, reminding viewers that they can find the latest and greatest gaming products at their local Best Buy store, where family gaming dreams can become a reality.

In just thirty seconds, the Best Buy TV spot, 'Family Gaming,' Featuring Jason Schwartzman simultaneously captures the hearts of viewers while kindling their desire to create unforgettable memories with loved ones. Through its clever storytelling and visually stunning execution, this advertisement effortlessly demonstrates Best Buy's commitment to providing families with the tools to bring their gaming fantasies to life.

Best Buy TV commercial - Family Gaming produced for Best Buy was first shown on television on November 15, 2013.