Sterling Jewelers, the American diamond empire that owns Jared and Kay Jewelers, has agreed to pay $175 million to settle a long-fought class-action lawsuit alleging that the company had for years discriminated against tens of thousands of women in their pay and promotion practices.

Stores 1,055 Kay Jewelers is the #1 specialty retail jeweler in the US based on sales. Kay's target customer has a household income ranging from $35,000 – $100,000.

Summary. Kay Jewelers is part of Signet Jewelers Limited. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats.

Kay Jewelers Pricing Kay Jewelers make their diamonds seem more affordable by advertising them as 1.0-carat when, in fact, they sit at around 0.95 carats. Most would know that a 0.95-carat diamond will have a smaller price tag than a diamond weighing 1.0 carat.

They are considered to be one of Sterling Jewelers' premium brands, however while the prices are certainly on the premium end of the jewelry spectrum, the quality of their diamonds is well below par.

At KAY we are committed to using ethical, conflict-free and sustainable supply chains to create the jewelry you love.

Often, when we talk about jewelry market segmentation, we are talking about two major groups of consumers. The two groups are millennials and women who buy jewelry for themselves.

20 Instagram content ideas for jewelry business

1. Showcase your latest jewelry collection.
2. Highlight customer reviews and testimonials.
3. Share a behind the scenes of your jewelry business.
4. Collaborate with influencers to promote your jewelry.
5. Post photos of your jewelry being worn by real customers.

If you're a jewelry designer, marketing your own jewelry on social media with the right hashtags will get your jewelry discovered quickly and lead to increased revenue. Browsing for jewelry on instagram by hashtag is very popular! Take charge with Facebook marketing for jewelers with our marketing solutions.

KAY lab-created diamonds are graded to the same standards as our natural diamonds. That means your lab-created diamond will be accompanied by an independent laboratory report detailing its 4 Cs: Cut, Color, Clarity, and Carat Weight.

Signet JewelersSterling Jewelers Kay Jewelers/Parent organizations

Overall, if you're looking for quality customer service from a jewelry store then Kay Jewelers is not the place to go. With unhelpful staff, delayed responses, and poor returns policy – there are much better options out there!