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Advertisers of the Sony Interactive Entertainment TV Spot, 'Ratchet & Clank: Rift Apart'

Sony Interactive Entertainment TV commercial - Ratchet & Clank: Rift Apart
Sony Interactive Entertainment

Sony Interactive Entertainment is a renowned powerhouse in the gaming industry. With its headquarters located in San Mateo, California, it is a subsidiary of Sony Corporation, one of the world's leadi...

What the Sony Interactive Entertainment TV commercial - Ratchet & Clank: Rift Apart is about.

Sony Interactive Entertainment TV commercial - Ratchet & Clank: Rift Apart

Sony Interactive Entertainment recently released a television spot for their latest video game, 'Ratchet & Clank: Rift Apart.' The thirty-second ad showcases the game's stunning graphics, fast-paced action, and quirky characters.

The commercial begins with Ratchet, a furry, cat-like creature, and his robot friend Clank jumping through a portal into a city under attack by giant robots. The duo quickly take action, using an array of weapons and gadgets to fight off the robots and protect the citizens.

As they battle their way through the city, the ad highlights the game's unique gameplay mechanics, including rift tethering, which allows players to jump between dimensions in mid-battle. The spot also showcases some of the game's new characters, including Rivet, a female Lombax who fights alongside Ratchet and Clank.

Finally, the ad concludes with Ratchet and Clank jumping through one final portal and landing in a lush, alien world, hinting at the game's expansive universe and diverse environments.

Overall, the 'Ratchet & Clank: Rift Apart' TV spot does an excellent job of capturing the spirit of the game and hyping up players for its release. With its stunning graphics, fast-paced action, and quirky characters, the game is sure to be a hit among fans of the series and newcomers alike.

Sony Interactive Entertainment TV commercial - Ratchet & Clank: Rift Apart produced for Sony Interactive Entertainment was first shown on television on June 6, 2021.

Song from commercial Sony Interactive Entertainment TV Spot, 'Ratchet & Clank: Rift Apart'

"Uncontrollable Urge" by Devo

"Uncontrollable Urge" is a song by the American new wave band Devo, released on their 1978 debut album "Q: Are We Not Men? A: We Are Devo!". The song was written by Devo's lead singer Mark Mothersbaugh , and it has become one of the band's most popular and enduring songs.

Lyrics and Meaning

The lyrics of "Uncontrollable Urge" deal with the theme of uncontrollable desire, expressed through a series of nonsensical and sometimes surreal phrases. The song's chorus features the repeated phrase "He's got an uncontrollable urge", which is followed by a call-and-response section with the line "And I say yah (he says yah!)".

Mothersbaugh has stated that the song was inspired by his own struggles with obsessive-compulsive disorder , and that the lyrics are meant to convey the feeling of being consumed by an uncontrollable desire.

Reception and Legacy

"Uncontrollable Urge" has been praised for its catchy melody, driving rhythm, and distinctive synth riff. The song has been covered by a number of other artists, including the Foo Fighters, and it has been used in numerous films, TV shows, and commercials over the years.

The song's popularity helped to establish Devo as one of the leading bands of the new wave movement in the late 1970s and early 1980s. Today, "Uncontrollable Urge" is considered a classic of the genre and a quintessential example of Devo's unique style and sound.

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Agenices

Agenices of the Sony Interactive Entertainment TV Spot, 'Ratchet & Clank: Rift Apart'

Sony Interactive Entertainment TV commercial - Ratchet & Clank: Rift Apart
MediaCom

MediaCom is a global advertising and media agency with a presence in 100 countries. The company was founded in the UK in 1986 and has since grown to become one of the largest media agencies in the wor...

Products

Products Advertised

PlayStation 5
Sony Interactive Entertainment Ratchet & Clank: Rift Apart
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