New York Life and its subsidiaries provide insurance, investment, and retirement solutions that help people at all stages of life achieve financial security, delivered through financial specialists nationwide.

spot television. local television time set aside for spot commercials. When advertisers speak of spot television, they are referring to the purchase of commercial time in a market-by-market buy.

A mutual insurance company, New York Life is owned by its policyholders and has no outside shareholders. As a mutual, New York Life distributes a portion of its earnings to eligible policyholders as annual dividends.

Network TV Advertising A “network” buy is when brands purchase air time directly through a national cable channel such as ESPN or Food Network.

The song presents that if you can succeed in a tough city like New York, you can succeed anywhere else. It conveys the mindset of the city, its people, and all those who wish to have the opportunity to share in its wealth, fame and prosperity.

In contrast, the New York mindset is often more focused on minimizing risk & uncertainty and maximizing returns. This is why there is a greater emphasis on trust and reliability.

Spot advertising is the most commonly used form of paid-for-advertising on Commercial Radio. Spot airtime can be bought across different day parts and days of the week depending on the objectives of your campaign.

Create a Storyline or Jingle Whether it is a heartfelt story, a dose of humor or satire, create a storyline to which your audience can relate and connect. Additionally, a catchy jingle can aid in how effective and memorable your TV commercial is.

According to a 2021 NAIC report, Northwestern Mutual, New York Life, Metropolitan, and Prudential are the four largest life insurance companies in the United States, all together holding 31.09% of the market.

We rank #71 on the prestigious 2023 "Fortune 500" list. Once again we retained our title as the largest mutual life insurance company in the U.S. and in the "Fortune 100".

A national airing is exactly what it says (i.e. the entire country watching the network will see the ad) and it is typically sold by the cable network or broadcaster directly. In contrast, a local airing is a spot sold by a network affiliate or a multichannel video programming distributor (MVPD) such as Comcast.

Large audiences, trustworthy content to align with, high recall, emotional connections, extended reach, and opportunities to create more than just a regular commercial are just a few of the factors that make TV advertising so effective.