What the Atkins Quick-Start Kit TV commercial - Bird is about.

Atkins Nutritionals, Inc. is a company that specializes in low-carbohydrate diet products. It released a TV spot in which Sharon Osbourne, known for her role as a judge on popular TV shows like The X-Factor and America's Got Talent, featured as the face of the Atkins Quick-Start Kit.

The ad, titled "Bird," starts with Osbourne walking into a chic, dimly-lit restaurant, stylishly dressed in a sleek black outfit. She sits down to eat and orders a salad, but soon realizes that it's not what she wants. As the scene unfolds, Osbourne sees a skinny model eating a burger with no abandon and decides to join in. She picks up the burger and takes a huge bite, relishing its juicy taste.

The ad then cuts to a shot of Osbourne in a more casual setting, dressed in jeans and enjoying the outdoors. She talks about the Atkins Quick-Start Kit, promoting it as a great way to "lose up to 10 pounds in just a week" and "feel your best ever." She mentions that the kit includes "a variety of foods, bars, and shakes," and encourages viewers to try it themselves.

Overall, the ad is focused on the message that Atkins Quick-Start Kit is a great way to lose weight quickly, while still enjoying delicious, satisfying food. With Sharon Osbourne as its celebrity spokesperson, Atkins hopes to attract a wide audience interested in looking and feeling their best.

Atkins Quick-Start Kit TV commercial - Bird produced for Atkins was first shown on television on January 12, 2014.