What the Snickers TV commercial - The News is about.

Title: Snickers TV Spot - "The News"

Introduction:In the ever-competitive world of advertising, there are few campaigns that manage to capture both the attention and hearts of viewers quite like Snickers. Known for their hilarious and clever commercials, Snickers has carved a niche for itself in the realm of advertising brilliance. One such memorable TV spot is "The News," a commercial that blends humor, surprise, and, of course, the signature Snickers bar into a truly unforgettable viewing experience.

The Setting:The Snickers TV Spot - "The News" opens in the bustling newsroom of a local television station. The room is filled with energetic journalists, producers, and anchors, all brimming with excitement as they prepare to deliver the day's news.

Plot:As the commercial begins, we see the news anchor delivering a breaking news story with utmost seriousness. However, there is an unexpected twist: the anchor's voice suddenly changes, revealing a different voice speaking extremely slowly. Confusion and befuddlement fill the newsroom as the camera pans to reveal a snickers bar next to the anchor's microphone.

Realization Strikes:In a moment of comedic brilliance, a bewildered colleague realizes the anchor is not acting like themselves due to hunger-induced personality changes. Spotting the Snickers bar, they intervene, suggesting that the anchor might need to fulfill their hunger to return to normalcy. Sensing they might be onto something, the newsroom rallies together to hand the Snickers bar to the anchor, urging them to take a bite.

Transformation and Redemption:As the anchor takes a bite of the Snickers bar, the camera zooms in on their face, anticipation building. Suddenly, the familiar voice, personality, and wit return, causing both relief and amusement in the newsroom. The anchor resumes their news reporting, delivering each line with renewed vigor and excitement, captivating the viewers.

Message:"The News" Snickers TV spot taps into the universally relatable experience of hunger affecting one's mood and clarity, emphasizing the importance of satisfying hunger to regain focus and productivity. Snickers cleverly plays on their iconic tagline, "You're not you when you're hungry," in a light-hearted and entertaining manner.

Impact:By presenting hunger-induced personality change in such an unexpected setting, Snickers successfully engages viewers with a relatable scenario. The commercial resonates with audiences who have experienced hunger-related mood swings by offering a humorous solution—an always-ready Snickers bar.

Conclusion:In "The News" Snickers TV spot, the brand showcases its knack for humorous storytelling and creativity in addressing a common human experience. From the newsroom chaos to the moment of redemption through a satisfying Snickers bar, this commercial captures attention, entertains, and reinforces the brand's promise of satisfying hunger and bringing back the real you.

Snickers TV commercial - The News produced for Snickers was first shown on television on April 2, 2017.