iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion.

Spot: A “spot” is the industry catch-all term for advertisements and commercials. Regular spots typically run from 30 to 90 seconds. A long-form spot has the ability to run between 5 and 30 minutes. These long-form spots are typically more content rich and associated with pitches and infomercials.

iSpot.tv Overview Fast, accurate and actionable measurement and attribution solutions enable advertisers to assess creative effectiveness, enhance media plans and attribute advertising results for cross-platform campaigns, all while benchmarking against competitors and historical norms.

A 30-second slot on daytime TV can cost between £1,100 to £2,200 peak rates for shows such as Hollyoaks and Catastrophe are around £10,000 to £20,000. Channel 4 have done a great job of acquiring top-rated shows and commissioning must-watch shows like Gogglebox.

In the United States, a 30-second commercial spot on a popular prime-time TV show can cost about $100,000. However, in some European countries, it costs less than $10,000. Depending on the market, the average cost of a 30-second TV advertisement will be around $8,000.

The study from MediaScience found that the “TV environment generated more visual attention as participants watched 71% of the ad, compared to just 30% of digital mobile ads - likely a result of the full-screen viewing experience versus the distractions inherent with the digital experience.”

iSpot Leadership

• Sean Muller. Founder & CEO.
• John McCloskey. Chief Revenue Officer.
• Dan Karr. Chief Financial Officer.
• Cassandra Arora. Chief Marketing Officer.
• Nick Aluia. Chief Product Officer.
• Mark Myers. Chief Commercial Officer.
• Peter Daboll. Chief Strategy & Insights Officer.
• Mark Schliemann. Chief Information Security Officer.

Depending on the complexity of the shoot and the editing required, production costs for a 30-second ad may range from $1,000 to more than $50,000. Broadcasting costs, however, make up the bulk of the price, averaging just under $105,000 for a 30-second commercial on network television.

Not surprisingly, commercial cost will vary based on length. If a station can sell a 30-second ad for $1000, they may choose to sell two 15-second spots for $500 each. Although it is typical for longer commercials to cost more than shorter ones, it is not always the case that the cost-per-second is the same.

THE LENGTH OF YOUR COMMERCIAL DOES NOT DICTATE PRICE However, a 30-second spot likely can be created somewhere between $1,500 and up to $150K, which is an enormous spread. These budgets are so far apart that determining the average cost of a TV commercial based on its length may feel next to impossible.

Watching ads is a legitimate way to make money online, but it's not a get-rich-quick scheme. You won't earn a lot of money by watching ads, but it can be a fun and easy way to earn some extra cash in your spare time.

If you appear in a local commercial and aren't in a union, you can likely expect to earn only your hourly or daily payment for the acting work. Whether you receive residuals may also depend on your role in the commercial.