Hershey's brand strategy is based on the emotional benefit of happiness, which is in line with the Innocent brand archetype. The Hershey Company's narrative is closer to the Caregiver archetype (helping others, building meaningful connections, spreading goodness etc.).

Hershey's TV Spot, 'S'more Good Times Together' Song by Eddie Cochran.

Promotion is done through TV Ads, Magazine Ads and Billboards. Hershey's mission is to create delicious chocolate that could be enjoyed by everyone. Hershey's milk booster Ad tries to position itself as a healthy product for growing kids and a substitute to traditional milk powders.

Hershey's Target Market Hershey's caters to both young and old alike. Children delight in the whimsical shapes and flavors of Hershey's Kisses and Reese's Peanut Butter Cups, while adults relish the nostalgic taste of a classic Hershey's Milk Chocolate Bar. The brand's universal appeal knows no bounds.

A brand strategy is the holistic approach behind how a brand shows up to its customers (and potential customers). A brand strategy encompasses several different brand elements like voice, storytelling, brand identity, brand values, and overall vibe.

The Hershey Co.'s digital strategy revolves around four components - search, content, conversion and community. The components are not unique to Hershey, but the company has invested significant resources to connect the physical and digital retail ecosystems.

Salesforce TV Spot, 'New Frontier' Featuring Matthew McConaughey, Song by Ray Conniff & The Singers.

As behind the scenes footage is shown of Lady Gaga and Tony Bennett recording their duet, the Alzheimer's Association acknowledges that people may struggle with ways to connect with individuals living with Alzheimer's disease.

The Hershey Co.'s digital strategy revolves around four components - search, content, conversion and community. The components are not unique to Hershey, but the company has invested significant resources to connect the physical and digital retail ecosystems.

HERSHEY, Pa., April 16, 2021 /PRNewswire/ -- The Hershey Company (NYSE: HSY) today announced that they have selected Horizon Media as agency of record for the company's U.S. confectionary business.

The company's major customers include grocery stores, dollar stores, concessionaires, drug stores, department stores, mass merchandisers, convenience stores, wholesale clubs, wholesale distributers, and vending companies.

Global Chocolate Market size was valued at USD 42.29 billion in 2021 and is poised to grow from USD 46.61 billion in 2022 to USD 67.88 billion by 2030, growing at a CAGR of 4.98% in the forecast period (2023-2030).