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Sheraton Hotels TV commercial - Actions Speak Louder 1
Sheraton Hotels

Overview of Sheraton HotelsSheraton Hotels is an international hotel chain that operates more than 400 hotels and resorts in over 70 countries across the globe. The company was founded in 1937 and has...

What the Sheraton Hotels TV commercial - Actions Speak Louder 1 is about.

Sheraton Hotels TV commercial - Actions Speak Louder 1

Sheraton Hotels TV Spot, 'Actions Speak Louder 1' is an exceptional ad that captivates viewers with its engaging visuals and captivating soundtrack. The commercial showcases the essence of Sheraton Hotels, where actions truly speak louder than words.

The ad starts with stunning shots of Sheraton's luxurious and inviting interiors, evoking a sense of comfort and opulence. As the camera pans across the elegant lobby, we see guests engaging in various activities, such as enjoying gourmet meals, lounging by the pool, and participating in exciting events.

Accompanying these visuals is the mesmerizing song "Actions Speak Louder" by Bitter:Sweet, which adds another layer of allure to the commercial. The melodic tune, infused with a touch of jazz and electronic elements, creates an ambiance that perfectly complements the luxurious experience of Sheraton Hotels.

Throughout the ad, we witness the attentive and personalized service provided by Sheraton's dedicated staff. From warm greetings to efficient concierge assistance, the employees go above and beyond to meet the needs of their guests. These interactions demonstrate how Sheraton Hotels prioritizes customer satisfaction and strives to create unforgettable experiences for each visitor.

The commercial concludes with a compelling call to action, urging viewers to choose Sheraton Hotels for their next travel destination. The TV spot successfully conveys Sheraton's commitment to delivering exceptional service and a memorable stay, leaving a lasting impression on anyone who watches it.

In summary, Sheraton Hotels TV Spot, 'Actions Speak Louder 1' is a visually striking ad that uses the power of music and compelling visuals to showcase the unparalleled luxury and exceptional service offered by Sheraton Hotels. With the enticing soundtrack by Bitter:Sweet and the remarkable footage of their world-class accommodations and dedicated staff, the ad effectively communicates the brand's promise of providing an unforgettable experience for their guests.

Sheraton Hotels TV commercial - Actions Speak Louder 1 produced for Sheraton Hotels was first shown on television on September 21, 2015.

Song from commercial Sheraton Hotels TV Spot, 'Actions Speak Louder 1' Song by Bitter:Sweet

The song "Dirty Laundry" is performed by the musical duo Bitter:Sweet. It was released in 2006 as part of their debut album, "The Mating Game." The track gained popularity and has been featured in various media.

Musical Style and Lyrics "Dirty Laundry" has a unique blend of electronic, pop, and jazz elements, showcasing Bitter:Sweet's signature sound. The song features sultry vocals and a catchy melody, accompanied by a horn section sample that originates from Charles Aznavour's "Parce Que Tu Crois."

Lyrically ), "Dirty Laundry" explores a complex relationship dynamic. The song describes a narrator who is involved with a "bad boy" and is willing to accept and keep his secrets. The lyrics convey a sense of intrigue and sensuality, adding to the song's allure.

Use in Media "Dirty Laundry" has been used in various forms of media, contributing to its popularity. For example, it was featured in a commercial for the Microsoft Zune, which helped introduce the song to a wider audience. Additionally, the track has been included in TV shows and movies. One notable remix of the song, the "Skeewiff Remix," was featured in the TV series "Megan tries to seduce Will."

Reception and Legacy "Dirty Laundry" received positive reviews from critics and fans alike. The song's unique sound and catchy melody garnered attention, and it remains one of Bitter:Sweet's most well-known tracks. The duo's debut album, "The Mating Game," was well-received, and "Dirty Laundry" played a significant role in establishing Bitter:Sweet's musical style.

Overall, "Dirty Laundry" by Bitter:Sweet is a captivating song that blends electronic, pop, and jazz elements. Its alluring lyrics and catchy melody have contributed to its popularity, making it a notable track in the duo's discography.

Frequently Asked Questions about sheraton hotels tv spot, 'actions speak louder 1' song by bitter:sweet

Using the tagline "Where the World Comes Together" to highlight big space-design changes, the 82-year-old brand is adapting to satisfy the next generation of travelers. Rob Carey | May 21, 2019.

About Sheraton

Sheraton Overview
SegmentationLeisure and business travelers
Target MarketBusiness travellers, vacationers, honeymooners
PositioningBest-in-class customer service and comfort

Slow room service, no wake up call, uncontrollable noise, poor food quality, a bad bed or other large problems that cannot be fixed will result in an apology plus credit for a free room night or meal; or a gift certificate good for one night at another Sheraton; or Starwood Preferred Guest points.

Sheraton's 3 core values are warm, connected, community. This is something we strive to provide our guests everyday with a smile on our face :)

  • 4.

A hotel's target market is the specific subset of all hotel customers that a particular property tries to get business from. This could be business travelers for a hotel near an airport or conference center, and families on vacation for resorts in Orlando.

Hotel target market segments examples – types of travellers segmented into broad groups:

  • Backpackers.
  • Retirees.
  • Families.
  • Solo travellers.
  • FIT's (free independent travellers)
  • Couples.
  • Vacationers.
  • Adventurers.

A customer promise is a simple reassurance that a brand will deliver on every customers' expectations. It can be as simple as “We promise to deliver your pizza in 20-minutes or you get it free” to “We will provide you with the best after sales service”.

Core values are the deeply ingrained principles that guide all of a company's actions; they serve as its cultural cornerstones. Collins and Porras succinctly define core values as being inherent and sacrosanct; they can never be compromised, either for convenience or short-term economic gain.

Cornerstones

  • Delivering Quality.
  • Living Integrity.
  • Supporting Community.
  • Growing Profitability.
  • Having Fun.

Business travellers, tour groups, small conference groups and individual tourists are some examples of target customers of a hotel. Hotels with suites are one of the major luxury hotel market segmentations, giving more space to guests with a separate living room in their hotel space.

So, what types of customer can we identify in hospitality?

  • Families. Families are one of the classics in the hotel sector and this type of customer has essentially had the same priorities for years.
  • Tourists.
  • Travellers.
  • Special.
  • Business.
  • Luxury.
  • Eco-friendly.

Hotel target market segments examples – types of travellers segmented into broad groups:

  • Backpackers.
  • Retirees.
  • Families.
  • Solo travellers.
  • FIT's (free independent travellers)
  • Couples.
  • Vacationers.
  • Adventurers.

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Actors

Actors who starred in Sheraton Hotels TV Spot, 'Actions Speak Louder 1' Song by Bitter:Sweet

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Agenices

Agenices of the Sheraton Hotels TV Spot, 'Actions Speak Louder 1' Song by Bitter:Sweet

Sheraton Hotels TV commercial - Actions Speak Louder 1
Kaplan Thaler Group

The Kaplan Thaler Group is an advertising agency founded by Linda Kaplan Thaler and Robin Koval in 1997. Linda Kaplan is a renowned advertising executive and author, known for creating and composing f...

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