What the Fruit of the Loom Breathable Underwear TV commercial - Wind Tunnel is about.

In the Fruit of the Loom Breathable Underwear TV spot titled "Wind Tunnel," the company takes on the challenge of demonstrating just how breathable their product truly is. The commercial is set in a wind tunnel where a group of men in only their underwear are standing upright while a strong gust of wind is blasting at them.

As the wind picks up, the men's hair and skin are blown back, but their breathability-enhanced Fruit of the Loom underwear remains in place. The product doesn't ride up, bunch up or shift on their body, enabling the models to remain composed and comfortable, even in the middle of the wind tunnel.

The commercial effectively communicates the unique features of the Fruit of the Loom Breathable Underwear to the viewer. By putting the product in an extreme situation, the audience can see precisely how these underwear perform and how they can benefit consumers.

Overall, the Fruit of the Loom Breathable Underwear TV spot is a clever and engaging way to convey the benefits of a quality product. Through the use of humor and visual demonstrations, the company ensures that its message will resonate with consumers who value comfort and durability in their underwear.

Fruit of the Loom Breathable Underwear TV commercial - Wind Tunnel produced for Fruit of the Loom was first shown on television on May 21, 2016.