Hyundai Motor Company, often referred to as Hyundai Motors, is a global automobile manufacturer headquartered in Seoul, South Korea. It is one of the largest automotive manufacturers in the world and...
In 2016, Hyundai launched a captivating TV spot that left audiences intrigued and curious. Titled "Last Two Humans," this commercial featured the Hyundai Tucson and Santa Fe, two rugged and versatile SUVs ready to take on any post-apocalyptic challenge.
The TV spot begins with a desolate wasteland, devoid of human life. The camera pans over a barren landscape, where nature has reclaimed what was once a bustling metropolis. The only signs of civilization are two Hyundai vehicles parked side by side.
As the commercial unfolds, the focus shifts to the two SUVs, the Tucson and Santa Fe. These vehicles stand as a beacon of hope, showcasing Hyundai's commitment to safety, durability, and innovation - qualities that prove crucial in such dire circumstances.
The plot takes an unexpected twist as the camera zooms in to reveal that the Tucson and Santa Fe are not abandoned; they are occupied. Inside the Tucson sits a brave, resilient man, while inside the Santa Fe is a young, determined woman. These two individuals are the "last two humans," navigating a world that has been forever changed.
As the music swells and the tension builds, the Tucson and Santa Fe lead a daring escape from the ruins. The SUVs power through rugged terrains, maneuvering effortlessly through debris and desolation. Hyundai's advanced safety features and robust engineering are put to the test as the vehicles face challenges head-on, unyielding and unstoppable.
The commercial masterfully promotes the Hyundai Tucson and Santa Fe as the ultimate companions for survival. Their spacious interiors and advanced technology provide comfort and connectivity even in the harshest conditions.
Through this TV spot, Hyundai created a story of resilience and bravery, showcasing the Tucson and Santa Fe as the ultimate vehicles for the apocalypse. The message is clear - no matter the circumstances, Hyundai's SUVs are designed to empower and protect, offering a sense of security and adventure for those brave enough to face the unknown.
By blending elements of dystopia with the excitement of exploration, Hyundai's "Last Two Humans" TV spot captivated audiences and showcased the brand's commitment to innovation and durability. It left viewers with a lingering sense of curiosity and a desire to explore the world with a Hyundai SUV by their side.
2016 Hyundai Tucson and Santa Fe TV commercial - Last Two Humans produced for Hyundai was first shown on television on October 3, 2015.
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Innocean is a global marketing communication company that was founded in 2005. It primarily manages the marketing communication of the Hyundai Motor Company and has 31 offices in 16 countries. Innocea...