What the Zillow TV commercial - Mijo is about.

Title: Zillow TV Spot, 'Mijo': A Heartwarming Tale of a Mother's Sacrifice

Introduction:The Zillow TV spot, titled 'Mijo', takes viewers on an emotional journey that delves into the sacrifices a mother is willing to make for her child. This heartwarming commercial revolves around a Mexican-American family and highlights the importance of home in shaping a person's identity and sense of belonging. With its compelling storytelling and touching portrayal of familial love, 'Mijo' leaves a lasting impression on audiences.

Synopsis:The ad opens with a young boy, Diego, scrolling through Zillow listings on his computer. It is evident that Diego's family is currently facing challenges finding a suitable home. The scene transitions to a bustling open house, where Diego's single mother, Maria, is seen interacting with the real estate agent.

As the camera pans through the house, viewers catch glimpses of Maria's longing gaze towards different rooms, envisioning a better life for her son. The emotional weight of their situation becomes palpable, as Maria wrestles with the reality of their circumstances.

To the viewers' surprise, Diego interrupts Maria's conversation with the agent, coyly proclaiming, "Mijo" - a term of endearment meaning "my son" in Spanish. This poignant moment showcases the strong bond between mother and child, subtly highlighting the lengths parents will go to provide for their children.

Cutting to a montage of their daily lives, the ad showcases their current living conditions. The cramped space, limited amenities, and lack of a backyard further emphasize the dire need for a new home. Maria's determination to secure a brighter future for Diego becomes more apparent as she works multiple jobs and saves every penny to achieve their dream.

The climax of the commercial unfolds when Maria surprises Diego with the news of their new home. Overwhelmed with joy, he rushes through the door of their charming new house, eagerly exploring every corner. A genuine smile graces Maria's face as she watches Diego excitedly embrace their new home.

The ad concludes with a powerful message from Zillow, emphasizing that finding the perfect home goes beyond just buying a property; it's about investing in a future where dreams can be nurtured and memories can be created.

Conclusion:Zillow's 'Mijo' TV spot excels at tugging at viewers' heartstrings, using the universal theme of a mother's love to resonate with audiences. By showcasing the sacrifices, determination, and resilience of Maria and Diego, the commercial reminds us of the importance of home in creating a sense of stability and belonging. This emotionally charged advertisement inspires us to reflect on the profound impact a new home can have on individuals and families, cementing Zillow's commitment to helping people find their perfect place to call home.

Zillow TV commercial - Mijo produced for Zillow was first shown on television on April 25, 2017.