What the Guaranteed Rate TV commercial - Believe You Will is about.

Title: Believe You Will: Guaranteed Rate TV Spot Featuring Dustin Poirier

Introduction:The Guaranteed Rate TV spot titled "Believe You Will" showcases the resilience and determination of UFC fighter Dustin Poirier, as he shares his journey to success both inside and outside the octagon. Through his powerful story, Guaranteed Rate encourages viewers to pursue their dreams unapologetically and believe in their abilities to overcome any obstacle.

Body:

Scene 1: Setting the StageThe TV spot opens with a captivating shot of an empty UFC octagon, with Dustin Poirier standing in the center, his eyes focused and his body radiating confidence. The scene gradually transitions to footage of Dustin during one of his victorious fights, highlighting his remarkable skill and dedication.

Voiceover (V.O.):"When doubt surrounds you and the odds seem insurmountable, it's easy to think that success is out of reach."

Scene 2: Childhood DreamsWe glimpse into Dustin's childhood, where he was enamored by stories of champions and their journeys. He is seen watching UFC fights with passion, mimicking the fighters' moves in front of a small television set. The narration emphasizes the importance of dreams and the desire to make them a reality.

V.O.:"But sometimes, that one spark ignites a fire inside, fueling a belief that can defy all odds."

Scene 3: Overcoming AdversityThe next scene showcases a series of Dustin's challenging moments in life - setbacks, injuries, and moments of self-doubt that he faced both in and out of the octagon. These scenes are interwoven with quick flashes of supportive family and friends who stood by Dustin's side during his darkest days.

V.O.:"Adversity becomes the fuel that powers you forward, helping you rise above the toughest of challenges."

Scene 4: Unwavering DeterminationThe TV spot transitions into shots of Dustin's grueling training sessions, displaying his relentless work ethic and unwavering determination. Images of sweat, blood, and the roaring crowd create a dynamic and energetic atmosphere, capturing the essence of his dedication to his craft.

V.O.:"Every punch, every drop of sweat, every bruise is a testament to the unwavering belief in oneself."

Scene 5: The Moment of TriumphFinally, the TV spot culminates in an explosive moment of triumph for Dustin, capturing his victory and the iconic raising of his hand in the octagon. The elation and pride on his face are palpable, reflecting the culmination of countless hours of hard work and an unyielding belief in himself.

V.O.:"Because when you unleash your true potential, success becomes inevitable."

Conclusion:

The Guaranteed Rate TV spot, "Believe You Will," featuring Dustin Poirier, serves as a powerful reminder that success is attainable for anyone who is willing to relentlessly pursue their dreams. Through Dustin's inspiring story of resilience, determination, and unwavering self-belief, viewers are encouraged to overcome obstacles, embrace challenges, and carve their path to success. Here, Guaranteed Rate stands as a symbol of opportunity, supporting individuals as they strive to make their dreams a reality.

Guaranteed Rate TV commercial - Believe You Will produced for Guaranteed Rate was first shown on television on July 4, 2021.