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David M. Rubenstein
Simon and Schuster

Simon & Schuster is an American publishing company founded in 1924 by Richard L. Simon and M. Lincoln Schuster. The company is one of the largest English-language publishing houses in the world and is...

What the David M. Rubenstein "How to Lead" TV commercial is about.

David M. Rubenstein

David M. Rubenstein is the author of the book "How to Lead: Wisdom from the World's Greatest CEOs, Founders, and Game Changers," and he recently appeared on a TV spot to promote the book. In the spot, he speaks about the importance of leadership in today's world and how the insights shared in his book can help individuals become better leaders.

Rubenstein is a prominent figure in the business and philanthropic world and is known for his unique approach to leadership, which emphasizes collaboration, empathy, and a willingness to learn from failure. His approach to leadership is grounded in his belief that everyone can learn to be a great leader, provided they have the right tools and mindset.

The TV spot features Rubenstein speaking directly to the camera and sharing his insights into what makes a great leader. He emphasizes the importance of being a good listener, communicating clearly and effectively, and fostering a culture of creativity and innovation within an organization.

Rubenstein's "How to Lead" is a unique book that combines insights from some of the world's most successful CEOs, entrepreneurs, and thought leaders with Rubenstein's own experience as a leader and his own research into the topic of leadership. His TV spot provides a glimpse into the richness and depth of the book and is sure to inspire individuals who are looking for new ways to become better leaders.

David M. Rubenstein "How to Lead" TV commercial produced for Simon and Schuster was first shown on television on August 31, 2020.

Frequently Asked Questions about david m. rubenstein "how to lead" tv spot

“David Rubenstein deftly distills the key qualities of effective leadership while treating the reader to a feast of his inimitable interviews with many of our nation's most accomplished leaders, How to Lead is a gripping compilation of intimate and fascinating conversations peppered with powerful lessons in how to ...

Author David Rubenstein discusses his latest book, How to Lead: Wisdom from the World's Greatest CEOs, Founders, and Game Changers, with journalist David Gregory. They examine how leaders in politics, business, education, and entertainment can succeed in challenging times.

The 25 Best Leadership Books of All-Time

  1. The First 90 Days.
  2. The Five Dysfunctions of a Team.
  3. Start with Why.
  4. The Leadership Challenge.
  5. The 7 Habits of Highly Effective People.
  6. How to Win Friends & Influence People.
  7. Execution.
  8. Good to Great.

Below are the best leadership and self-help books for anyone who wants to work on their mindset, emotional regulation, and beyond.

  1. The Gifts of Imperfection, by Brené Brown.
  2. The Art of Possibility, by Rosamund Stone Zander and Benjamin Zander.
  3. The 7 Habits of Highly Effective People, by Stephen R.

A great leader knows how to keep their team engaged. They can get the most out of their team by being good communicators and motivators. They also know how to create a positive work environment where everyone feels valued and appreciated. Engaged employees are productive employees.

The qualities of a successful CEO include foresight for future planning, adaptability to changing circumstances, reliability to maintain trust, teamwork for effective decision-making, and decency to build strong relationships. These traits enable CEOs to steer their companies effectively and inspire their teams.

  • "A leader takes people where they want to go. A great leader takes people where they don't necessarily want to go, but ought to be." -Rosalynn Carter.
  • "Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others." -Jack Welch.

We spoke with CEOs, directors and leadership experts to learn what those leadership strategies are and how you can incorporate them.

  1. Engage in honest, open communication.
  2. Connect with your team members.
  3. Encourage personal and professional growth.
  4. Keep a positive attitude.
  5. Teach employees instead of giving orders.

The 25 Best Leadership Books of All-Time

  1. The First 90 Days.
  2. The Five Dysfunctions of a Team.
  3. Start with Why.
  4. The Leadership Challenge.
  5. The 7 Habits of Highly Effective People.
  6. How to Win Friends & Influence People.
  7. Execution.
  8. Good to Great.

To be an effective leader, you must understand your own motivations, strengths and weaknesses. Great leaders connect with their team by facilitating open communication, encouraging employee growth and development, and giving and receiving feedback.

5 Secrets of Great Leadership

  • Act like a coach. Kris Malkoski, the President and Global Business and Chief Commercial Officer at World Kitchen, told me the secret to great leadership is to act like a coach.
  • Show your passion.
  • Listen.
  • Accept the blame and don't take the credit.
  • Be open to opinions.

4 Qualities of an Effective Leader

  • The Ability to Build Influence.
  • The Ability to Maintain a Strong System of Communication.
  • The Ability to Inspire Employees (and Keep Them Motivated to Perform Well)
  • The Ability to Lead Compassionately.

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