PepsiCo, Inc., commonly known as Pepsi, is a multinational food and beverage corporation headquartered in Purchase, New York. Founded in 1898 by Caleb Bradham, Pepsi has since become one of the world'...
Pepsi's 'Snap Fridge' TV spot features former NFL player Nick Mangold as he navigates a series of obstacles in his attempt to secure a cold Pepsi from his fridge. The ad starts with Mangold, dressed in casual attire, walking to his fridge and discovering it is completely empty. Determined to quench his thirst, he proceeds to make his way to the store, using parkour-style moves to jump over walls, run up stairs, and slide under cars.
As he reaches the store, he enters a fantasy world where everything is made of Pepsi. Mangold jumps onto a giant bottle of Pepsi and then leaps onto a Pepsi-covered truck, only to be stopped by a massive wall of ice, which he breaks through with his bare hands. As he finally reaches the store, he snaps a cold Pepsi out of a cooler and pops the top, taking a refreshing sip.
The 'Snap Fridge' TV spot is a perfect representation of the refreshing quality of Pepsi, as well as the determination of Nick Mangold. The ad is entertaining, fun, and features impressive stunts from the former football player, all while reinforcing the long-standing connection between Pepsi and pop culture. The ad ultimately communicates the idea that Pepsi is the perfect drink to help you power through obstacles and remain refreshed, no matter what challenges you face.
Pepsi TV commercial - Snap Fridge produced for Pepsi was first shown on television on November 10, 2014.
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